Optimizely
Top 4Enterprise A/B testing and experimentation platform
★★★★☆ 4.4/5 Aggregated from G2 and Gartner
New York, USA Founded 2010 Data verified: 2026-01 Contact for pricing
✓ Free rollout tier
Overview
Optimizely is the leading enterprise experimentation platform used by Microsoft, HP, and IBM. Full-stack testing from web to server-side.
Key Features
✓ A/B Testing
✓ Multivariate Testing
✓ Feature Flags
✓ Full-Stack Testing
✓ Content Management
✓ Personalization
Pros & Cons
Pros
- ✓ Industry-leading experimentation
- ✓ Full-stack testing
- ✓ Content management
Cons
- ✗ No affiliate program
- ✗ Enterprise pricing
- ✗ Complex setup
Integrations
SalesforceSegmentMixpanelGoogle Analytics
Customer Support
Phone Email Community Knowledge Base
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Future-Proof Score
55/100
Good
✓Proven track record (est. 2015 or earlier)+15
✓High user rating (4.2+/5)+20
○Free tier available+0
✓Free trial offered+10
○API access available+0
○Strong integration ecosystem (5+)+0
✓Feature depth (6+ key features)+10
○Editor's Choice recognition+0
Score calculated from verified public data. Updated monthly.
Ecosystem Score
22/100
Limited
○Zapier integration+0
○API access+0
✓Salesforce integration+10
○HubSpot integration+0
○Slack integration+0
○Shopify integration+0
○Stripe integration+0
✓Google integrations+8
✓Additional integrations (2 more)+4
All Integrations
SalesforceSegmentMixpanelGoogle Analytics
Quick Facts
| Pricing | Contact for pricing |
| Free Tier | ✗ Not available |
| Free Trial | ✓ Free rollout tier |
| Founded | 2010 |
| Headquarters | New York, USA |
| Target Market | Enterprise |
| Rating | 4.4 / 5 |
| Last Updated | 2026-01 |
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