Categories → Marketing Automation

Marketing Automation

Marketing automation, lead nurturing, and campaign orchestration platforms.

100 tools compared · Updated 2026 · Affiliate Disclosure

🎯
Find My Best Match
Answer 4 quick questions — get your personalised top 3 picks
→
🎯 Find the best marketing automation platform
Marketing Automation · 4 questions · ~2 minutes
Editor's Top 10

Rankings are editorial opinions based on publicly available data. We are not compensated to place any tool in the Top 10. Affiliate Disclosure

1
Editor's Choice
Adobe Marketo Engage
Most powerful enterprise marketing automation — industry standard for Fortune 500
"Lead scoring accuracy has transformed how we prioritise outreach." — Verified User
★★★★☆ 4.3/5 Contact for pricing
72 /100
Scores highest on features. Overall top pick in this category.
Budget Fit 20%
55
Features 30%
75
User Sentiment 20%
86
Support 15%
100
Ecosystem 15%
40
2
HubSpot Marketing Hub
Best all-in-one inbound marketing — free CRM included from day one
"Full-funnel automation runs our entire nurture programme hands-free." — C-Suite Executive
★★★★☆ 4.4/5 Free / $800/month Free
86 /100
Scores highest on features and has a free tier. Ranked #2 overall.
Budget Fit 20%
95
Features 30%
75
User Sentiment 20%
88
Support 15%
100
Ecosystem 15%
80
3
Salesforce Marketing Cloud Account Engagement
Best Salesforce-native marketing automation — built for complex B2B pipelines
"ROI from automated campaigns exceeded manual efforts by 3x in year one." — Senior Director
★★★★☆ 4.2/5 From $1,250/month
70 /100
Scores highest on features. Ranked #3 overall.
Budget Fit 20%
55
Features 30%
75
User Sentiment 20%
84
Support 15%
100
Ecosystem 15%
30
4
Klaviyo
Best e-commerce marketing automation — native Shopify integration with revenue tracking
"Behaviour triggers are so precise our sales team thinks we read minds." — Senior Director
★★★★★ 4.6/5 Free / $45/month Free
82 /100
Scores highest on features and has a free tier. Ranked #4 overall.
Budget Fit 20%
95
Features 30%
75
User Sentiment 20%
92
Support 15%
100
Ecosystem 15%
50
Complete Marketing Automation Directory

All Marketing Automation Tools

100 tools listed. Updated monthly. Affiliate Disclosure

tools
Filter by Marketing Automation Criteria
Page of
Comparing:
Compare Now →