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CRM Software

Compare the best crm software tools · 92 tools

🎁 CRM Software deals & coupons 🏆 Top 10 ⭐ Best Picks 📘 Buyer's Guide
A Customer Relationship Management (CRM) system centralizes customer data, automates workflows, and gives your sales team real-time pipeline visibility. From lead capture to deal close to renewal management, a good CRM eliminates manual data entry, reduces friction, and accelerates revenue. This guide compares leading CRM platforms for small teams, mid-market, and enterprise organizations.
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Close CRM
★★★★★

Close CRM is purpose-built for inside sales teams with built-in calling, SMS, email sequences, and a power di…

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HubSpot CRM
★★★★★

HubSpot CRM is free at its core and scales to a full marketing, sales, and service platform. The most used CR…

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GoHighLevel
★★★★★

GoHighLevel is an all-in-one platform built for marketing agencies. Includes CRM, email, SMS, funnels, websit…

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Monday CRM
★★★★☆

Monday CRM is built on the Monday.com work operating system. Highly customisable with a visual, no-code inter…

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Copper CRM
★★★★☆

Copper CRM lives inside Gmail and Google Workspace. No data entry — it logs emails, meetings, and contacts au…

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Salesforce
★★★★☆

Salesforce is the world's leading CRM platform used by over 150,000 companies. Offers Sales Cloud, Service Cl…

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Freshsales
★★★★☆

Freshsales is part of the Freshworks suite. Offers AI-powered lead scoring, built-in phone and email, and a c…

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Pipedrive
★★★★☆

Pipedrive is a visual pipeline CRM designed to help salespeople close more deals. Simple drag-and-drop pipeli…

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MyCase
★★★★☆

MyCase manages client relationships and cases for lawyers.

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Practifi
★★★★☆

Practifi provides CRM and operations for wealth managers.

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Folk
★★★★★

Simple relationship CRM

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Less Annoying
★★★★★

Simple small business CRM

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Copper
★★★★☆

Google Workspace CRM

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Notion CRM
★★★★☆

CRM in Notion

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Act! CRM
★★★★☆

Act! is one of the oldest CRM systems — desktop or cloud.

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AgencyZoom
★★★★☆

AgencyZoom is a CRM for independent insurance agencies.

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Agile CRM
★★★★☆

Agile CRM combines sales, marketing and support.

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Ambition
★★★★☆

Ambition gamifies sales performance for revenue teams.

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Applied Systems
★★★★☆

Applied Systems powers insurance agencies globally.

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Apptivo
★★★★☆

Apptivo includes CRM, invoicing, projects and more.

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Attio
★★★★☆

Attio has a data-model-first approach loved by tech startups.

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Bitrix24
★★★★☆

Bitrix24 bundles CRM with tasks, video calls and website builder.

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BoldLeads
★★★★☆

BoldLeads combines lead generation with a CRM for agents.

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Brivity
★★★★☆

Brivity provides CRM and marketing automation for agents.

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Capsule CRM
★★★★☆

Capsule provides clean contact management and sales pipeline.

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Clio
★★★★☆

Clio is the leading legal practice management software.

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COBRA
★★★★☆

COBRA is a CRM built for real estate agents and brokers.

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CommissionTrac
★★★★☆

CommissionTrac tracks commissions for commercial real estate.

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Contactually (Compass)
★★★★☆

Contactually was acquired by Compass for real estate CRM.

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CRM.com
★★★★☆

CRM.com manages subscriptions, loyalty and engagement.

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Efficy CRM
★★★★☆

Efficy is a European CRM strong in Benelux and France.

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Encompass (ICE)
★★★★☆

ICE Mortgage Technology provides loan origination software.

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EngageBay
★★★★☆

EngageBay is the affordable HubSpot alternative for startups.

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ezyVet
★★★★☆

ezyVet provides cloud-based practice management for vets.

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Flowlu
★★★★☆

Flowlu combines CRM, projects and invoicing.

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Follow Up Boss
★★★★☆

Follow Up Boss manages leads for real estate teams.

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HawkSoft
★★★★☆

HawkSoft provides agency management for independent agencies.

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Highrise
★★★★☆

Highrise is a simple CRM from the Basecamp creators.

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Housecall Pro
★★★★☆

Housecall Pro manages bookings and CRM for contractors.

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Insightly
★★★★☆

Insightly links deals to project milestones.

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Jobber
★★★★☆

Jobber manages quoting, scheduling, and CRM for services.

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Keap
★★★★☆

Keap combines CRM with email marketing and payments.

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Kustomer
★★★★☆

Kustomer shows a single customer timeline across channels.

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kvCORE
★★★★☆

kvCORE is a comprehensive real estate brokerage platform.

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Lasso CRM
★★★★☆

Lasso CRM is designed for new home builders and developers.

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Lawmatics
★★★★☆

Lawmatics provides CRM and intake for law firms.

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Less Annoying CRM
★★★★☆

Less Annoying CRM is the highest-rated simple CRM.

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LionDesk
★★★★☆

LionDesk provides video email and drip campaigns for agents.

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Lofty (Chime)
★★★★☆

Lofty provides AI-powered CRM for real estate teams.

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Maximizer CRM
★★★★☆

Maximizer serves wealth management and finance firms.

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Microsoft Dynamics 365
★★★★☆

Dynamics 365 integrates natively with Microsoft 365.

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NetSuite CRM
★★★★☆

NetSuite CRM integrates with the NetSuite ERP platform.

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Ngage
★★★★☆

Ngage provides CRM for law firms and professional services.

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Nimble
★★★★☆

Nimble enriches contacts from LinkedIn and Twitter.

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Nutshell
★★★★☆

Nutshell is easy-to-use with visual pipeline management.

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OnePageCRM
★★★★☆

OnePageCRM keeps salespeople focused with Next Actions.

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Oracle NetSuite CRM
★★★★☆

Oracle NetSuite CRM is part of the leading cloud ERP.

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Performio
★★★★☆

Performio manages complex commission structures.

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Pipeliner CRM
★★★★☆

Pipeliner provides visual pipeline management with AI.

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Podio
★★★★☆

Podio lets you build custom CRM apps without code.

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Propertybase
★★★★☆

Propertybase is a Salesforce-native real estate CRM.

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RadiusBob
★★★★☆

RadiusBob provides CRM and dialler for insurance sales.

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RealOffice360
★★★★☆

RealOffice360 manages real estate client relationships.

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Redtail CRM
★★★★☆

Redtail is the most popular CRM in financial services.

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Rex
★★★★☆

Rex provides mobile-first CRM for Australian real estate.

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Salesmate
★★★★☆

Salesmate has built-in calling and email sequences.

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SalesVista
★★★★☆

SalesVista tracks sales performance and commissions.

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SAP Callidus
★★★★☆

SAP Callidus manages incentives and sales performance.

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ServiceTitan
★★★★☆

ServiceTitan powers field service and CRM for home services.

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Shape Software
★★★★☆

Shape provides compliance-focused CRM for mortgage professionals.

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Sierra Interactive
★★★★☆

Sierra Interactive combines IDX websites with real estate CRM.

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SmartOffice
★★★★☆

SmartOffice manages client relationships in insurance.

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Spiff (Salesforce)
★★★★☆

Spiff automates commission calculations for sales teams.

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Streak
★★★★☆

Streak turns Gmail threads into deals and pipelines.

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SugarCRM
★★★★☆

SugarCRM offers on-premise and cloud deployment.

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Teamleader
★★★★☆

Teamleader combines CRM with project management for agencies.

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Velocify
★★★★☆

Velocify accelerates high-velocity sales teams.

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Velocify (ICE)
★★★★☆

Velocify provides CRM for high-velocity mortgage sales.

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Vtiger
★★★★☆

Vtiger combines sales, marketing and helpdesk.

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Wealthbox
★★★★☆

Wealthbox provides a modern CRM for financial planning.

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WICE CRM
★★★★☆

WICE provides German GDPR-compliant CRM for SMBs.

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Wise Agent
★★★★☆

Wise Agent provides CRM and transaction management for agents.

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Xactly
★★★★☆

Xactly automates incentive compensation for enterprises.

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Ylopo
★★★★☆

Ylopo combines Google/Facebook ads with real estate CRM.

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Zendesk Sell
★★★★☆

Zendesk Sell integrates with Zendesk Support for 360 view.

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Zoho CRM
★★★★☆

Zoho CRM offers a comprehensive feature set at significantly lower prices than Salesforce. Part of the broade…

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Keap (formerly Infusionsoft)
★★★★☆

Keap (formerly Infusionsoft) combines CRM, email marketing, and sales automation specifically for small busin…

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Google Workspace
☆☆☆☆☆

Business email, docs, and collaboration suite

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Monday.com
☆☆☆☆☆

Flexible no-code work management and project tracking

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SalesCrunch CRM
☆☆☆☆☆

Sales pipeline CRM

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Salesflow
☆☆☆☆☆

LinkedIn sales automation

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Wild Apricot
☆☆☆☆☆

Membership management software for associations and nonprofits

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Buying Guide

Step 1: Map Your Sales Process

Before choosing a CRM, document your actual sales process: lead sources, qualification criteria, deal stages, and close timeline. Does your team use a consultative approach, transactional selling, or account-based selling? The answer determines which CRM features matter most.

Step 2: Assess Team Size & Complexity

Small teams (1–10 reps) need simplicity and speed. Mid-market (10–50 reps) need customization and reporting. Enterprise (50+ reps) needs advanced automation, compliance, and integrations. Starting "too complex" is a common adoption killer.

Step 3: Identify Must-Have Integrations

Your CRM doesn't work in isolation. Map required integrations: email (Gmail, Outlook), calendar sync, accounting (QuickBooks, Xero), communication (Slack, Teams), and marketing automation. Missing integrations waste hours on manual data entry.

Step 4: Evaluate Mobile Experience

Your reps spend 60%+ of their day outside the office. A poor mobile app frustrates teams and reduces adoption. Always test mobile access before committing. Check email sync, contact viewing, and deal editing on mobile.

Step 5: Calculate True Cost of Ownership

Don't just compare monthly per-seat pricing. Factor in: implementation costs, team training, data migration, custom development, and add-ons. A cheap platform requiring 100 hours of custom setup isn't cheap.

Frequently Asked Questions

What's the difference between Salesforce and HubSpot?

Salesforce is enterprise-grade with deep customization for complex sales processes. HubSpot is simpler, more intuitive, and better for small-to-medium businesses and marketing-heavy orgs. Pipedrive is the sweet spot for small sales teams.

Can I use a free CRM for a growing team?

Yes, initially. HubSpot Free, Zoho CRM Free, and Pipedrive Free tier work for small teams. You'll outgrow free tiers at 10+ reps. Paid plans add automation, custom fields, and reporting.

How long does CRM implementation take?

Simple setup: 2–4 weeks. Complex implementation with custom workflows: 3–6 months. Time includes data migration, team training, and adoption support.

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HubSpot vs Salesforce: CRM Platform Comparison 2026 Pipedrive vs Salesforce: Sales CRM for Teams Capsule CRM vs Pipedrive: Small Business CRM HubSpot vs Pipedrive: All-in-One vs Sales-Focused CRM Best CRM Software 2026: Complete Platform Comparison

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