🎁 TODAY'S DEALS & COUPONS
Shop all →

CRM Software

Compare the best crm software tools · 94 tools

🎁 CRM Software deals & coupons 🏆 Top 10 ⭐ Best Picks 📘 Buyer's Guide
A Customer Relationship Management (CRM) system centralizes customer data, automates workflows, and gives your sales team real-time pipeline visibility. From lead capture to deal close to renewal management, a good CRM eliminates manual data entry, reduces friction, and accelerates revenue. This guide compares leading CRM platforms for small teams, mid-market, and enterprise organizations.
Partner spotlight
Capsule CRMSimple CRM for small business sales pipelines and contact management
See offer
Close CRM
★★★★★

Close CRM is purpose-built for inside sales teams with built-in calling, SMS, email sequences, and a power di…

Visit Website Details
HubSpot CRM
★★★★★

HubSpot CRM is free at its core and scales to a full marketing, sales, and service platform. The most used CR…

Visit Website Details
GoHighLevel
★★★★★

GoHighLevel is an all-in-one platform built for marketing agencies. Includes CRM, email, SMS, funnels, websit…

Visit Website Details
Monday CRM
★★★★☆

Monday CRM is built on the Monday.com work operating system. Highly customisable with a visual, no-code inter…

Visit Website Details
Copper CRM
★★★★☆

Copper CRM lives inside Gmail and Google Workspace. No data entry — it logs emails, meetings, and contacts au…

Visit Website Details
Salesforce
★★★★☆

Salesforce is the world's leading CRM platform used by over 150,000 companies. Offers Sales Cloud, Service Cl…

Visit Website Details
Freshsales
★★★★☆

Freshsales is part of the Freshworks suite. Offers AI-powered lead scoring, built-in phone and email, and a c…

Visit Website Details
Pipedrive
★★★★☆

Pipedrive is a visual pipeline CRM designed to help salespeople close more deals. Simple drag-and-drop pipeli…

Visit Website Details
MyCase
★★★★☆

MyCase manages client relationships and cases for lawyers.

Visit Website Details
Practifi
★★★★☆

Practifi provides CRM and operations for wealth managers.

Visit Website Details
Folk
★★★★★

Simple relationship CRM

Visit Website Details
Less Annoying
★★★★★

Simple small business CRM

Visit Website Details
Copper
★★★★☆

Google Workspace CRM

Visit Website Details
Notion CRM
★★★★☆

CRM in Notion

Visit Website Details
Act! CRM
★★★★☆

Act! is one of the oldest CRM systems — desktop or cloud.

Visit Website Details
AgencyZoom
★★★★☆

AgencyZoom is a CRM for independent insurance agencies.

Visit Website Details
Agile CRM
★★★★☆

Agile CRM combines sales, marketing and support.

Visit Website Details
Ambition
★★★★☆

Ambition gamifies sales performance for revenue teams.

Visit Website Details
Applied Systems
★★★★☆

Applied Systems powers insurance agencies globally.

Visit Website Details
Apptivo
★★★★☆

Apptivo includes CRM, invoicing, projects and more.

Visit Website Details
Attio
★★★★☆

Attio has a data-model-first approach loved by tech startups.

Visit Website Details
Bitrix24
★★★★☆

Bitrix24 bundles CRM with tasks, video calls and website builder.

Visit Website Details
BoldLeads
★★★★☆

BoldLeads combines lead generation with a CRM for agents.

Visit Website Details
Brivity
★★★★☆

Brivity provides CRM and marketing automation for agents.

Visit Website Details
Capsule CRM DEAL
★★★★☆

Simple CRM for small teams

Get Deal Details
Capsule CRM
★★★★☆

Capsule provides clean contact management and sales pipeline.

Visit Website Details
Clio
★★★★☆

Clio is the leading legal practice management software.

Visit Website Details
Close CRM
★★★★☆

Close has built-in calling and a power dialler.

Visit Website Details
COBRA
★★★★☆

COBRA is a CRM built for real estate agents and brokers.

Visit Website Details
CommissionTrac
★★★★☆

CommissionTrac tracks commissions for commercial real estate.

Visit Website Details
Contactually (Compass)
★★★★☆

Contactually was acquired by Compass for real estate CRM.

Visit Website Details
CRM.com
★★★★☆

CRM.com manages subscriptions, loyalty and engagement.

Visit Website Details
Efficy CRM
★★★★☆

Efficy is a European CRM strong in Benelux and France.

Visit Website Details
Encompass (ICE)
★★★★☆

ICE Mortgage Technology provides loan origination software.

Visit Website Details
EngageBay
★★★★☆

EngageBay is the affordable HubSpot alternative for startups.

Visit Website Details
ezyVet
★★★★☆

ezyVet provides cloud-based practice management for vets.

Visit Website Details
Flowlu
★★★★☆

Flowlu combines CRM, projects and invoicing.

Visit Website Details
Follow Up Boss
★★★★☆

Follow Up Boss manages leads for real estate teams.

Visit Website Details
Freshsales
★★★★☆

Freshsales provides AI lead scoring and built-in phone.

Visit Website Details
GoHighLevel
★★★★☆

GoHighLevel includes white-label tools for agencies.

Visit Website Details
HawkSoft
★★★★☆

HawkSoft provides agency management for independent agencies.

Visit Website Details
Highrise
★★★★☆

Highrise is a simple CRM from the Basecamp creators.

Visit Website Details
Housecall Pro
★★★★☆

Housecall Pro manages bookings and CRM for contractors.

Visit Website Details
Insightly
★★★★☆

Insightly links deals to project milestones.

Visit Website Details
Jobber
★★★★☆

Jobber manages quoting, scheduling, and CRM for services.

Visit Website Details
Keap
★★★★☆

Keap combines CRM with email marketing and payments.

Visit Website Details
Kustomer
★★★★☆

Kustomer shows a single customer timeline across channels.

Visit Website Details
kvCORE
★★★★☆

kvCORE is a comprehensive real estate brokerage platform.

Visit Website Details
Lasso CRM
★★★★☆

Lasso CRM is designed for new home builders and developers.

Visit Website Details
Lawmatics
★★★★☆

Lawmatics provides CRM and intake for law firms.

Visit Website Details
Less Annoying CRM
★★★★☆

Less Annoying CRM is the highest-rated simple CRM.

Visit Website Details
LionDesk
★★★★☆

LionDesk provides video email and drip campaigns for agents.

Visit Website Details
Lofty (Chime)
★★★★☆

Lofty provides AI-powered CRM for real estate teams.

Visit Website Details
Maximizer CRM
★★★★☆

Maximizer serves wealth management and finance firms.

Visit Website Details
Microsoft Dynamics 365
★★★★☆

Dynamics 365 integrates natively with Microsoft 365.

Visit Website Details
NetSuite CRM
★★★★☆

NetSuite CRM integrates with the NetSuite ERP platform.

Visit Website Details
Ngage
★★★★☆

Ngage provides CRM for law firms and professional services.

Visit Website Details
Nimble
★★★★☆

Nimble enriches contacts from LinkedIn and Twitter.

Visit Website Details
Nutshell
★★★★☆

Nutshell is easy-to-use with visual pipeline management.

Visit Website Details
OnePageCRM
★★★★☆

OnePageCRM keeps salespeople focused with Next Actions.

Visit Website Details
Oracle NetSuite CRM
★★★★☆

Oracle NetSuite CRM is part of the leading cloud ERP.

Visit Website Details
Performio
★★★★☆

Performio manages complex commission structures.

Visit Website Details
Pipedrive
★★★★☆

Pipedrive is the visual CRM built for salespeople.

Visit Website Details
Pipeliner CRM
★★★★☆

Pipeliner provides visual pipeline management with AI.

Visit Website Details
Podio
★★★★☆

Podio lets you build custom CRM apps without code.

Visit Website Details
Propertybase
★★★★☆

Propertybase is a Salesforce-native real estate CRM.

Visit Website Details
RadiusBob
★★★★☆

RadiusBob provides CRM and dialler for insurance sales.

Visit Website Details
RealOffice360
★★★★☆

RealOffice360 manages real estate client relationships.

Visit Website Details
Redtail CRM
★★★★☆

Redtail is the most popular CRM in financial services.

Visit Website Details
Rex
★★★★☆

Rex provides mobile-first CRM for Australian real estate.

Visit Website Details
Salesforce
★★★★☆

Salesforce is used by 150,000+ companies globally.

Visit Website Details
Salesmate
★★★★☆

Salesmate has built-in calling and email sequences.

Visit Website Details
SalesVista
★★★★☆

SalesVista tracks sales performance and commissions.

Visit Website Details
SAP Callidus
★★★★☆

SAP Callidus manages incentives and sales performance.

Visit Website Details
ServiceTitan
★★★★☆

ServiceTitan powers field service and CRM for home services.

Visit Website Details
Shape Software
★★★★☆

Shape provides compliance-focused CRM for mortgage professionals.

Visit Website Details
Sierra Interactive
★★★★☆

Sierra Interactive combines IDX websites with real estate CRM.

Visit Website Details
SmartOffice
★★★★☆

SmartOffice manages client relationships in insurance.

Visit Website Details
Spiff (Salesforce)
★★★★☆

Spiff automates commission calculations for sales teams.

Visit Website Details
Streak
★★★★☆

Streak turns Gmail threads into deals and pipelines.

Visit Website Details
SugarCRM
★★★★☆

SugarCRM offers on-premise and cloud deployment.

Visit Website Details
Teamleader
★★★★☆

Teamleader combines CRM with project management for agencies.

Visit Website Details
Velocify
★★★★☆

Velocify accelerates high-velocity sales teams.

Visit Website Details
Velocify (ICE)
★★★★☆

Velocify provides CRM for high-velocity mortgage sales.

Visit Website Details
Vtiger
★★★★☆

Vtiger combines sales, marketing and helpdesk.

Visit Website Details
Wealthbox
★★★★☆

Wealthbox provides a modern CRM for financial planning.

Visit Website Details
WICE CRM
★★★★☆

WICE provides German GDPR-compliant CRM for SMBs.

Visit Website Details
Wise Agent
★★★★☆

Wise Agent provides CRM and transaction management for agents.

Visit Website Details
Xactly
★★★★☆

Xactly automates incentive compensation for enterprises.

Visit Website Details
Ylopo
★★★★☆

Ylopo combines Google/Facebook ads with real estate CRM.

Visit Website Details
Zendesk Sell
★★★★☆

Zendesk Sell integrates with Zendesk Support for 360 view.

Visit Website Details
Zoho CRM
★★★★☆

Zoho CRM offers a comprehensive feature set at significantly lower prices than Salesforce. Part of the broade…

Visit Website Details
Zoho CRM
★★★★☆

Zoho CRM integrates with 50+ Zoho business apps.

Visit Website Details
Keap (formerly Infusionsoft)
★★★★☆

Keap (formerly Infusionsoft) combines CRM, email marketing, and sales automation specifically for small busin…

Visit Website Details

Buying Guide

Step 1: Map Your Sales Process

Before choosing a CRM, document your actual sales process: lead sources, qualification criteria, deal stages, and close timeline. Does your team use a consultative approach, transactional selling, or account-based selling? The answer determines which CRM features matter most.

Step 2: Assess Team Size & Complexity

Small teams (1–10 reps) need simplicity and speed. Mid-market (10–50 reps) need customization and reporting. Enterprise (50+ reps) needs advanced automation, compliance, and integrations. Starting "too complex" is a common adoption killer.

Step 3: Identify Must-Have Integrations

Your CRM doesn't work in isolation. Map required integrations: email (Gmail, Outlook), calendar sync, accounting (QuickBooks, Xero), communication (Slack, Teams), and marketing automation. Missing integrations waste hours on manual data entry.

Step 4: Evaluate Mobile Experience

Your reps spend 60%+ of their day outside the office. A poor mobile app frustrates teams and reduces adoption. Always test mobile access before committing. Check email sync, contact viewing, and deal editing on mobile.

Step 5: Calculate True Cost of Ownership

Don't just compare monthly per-seat pricing. Factor in: implementation costs, team training, data migration, custom development, and add-ons. A cheap platform requiring 100 hours of custom setup isn't cheap.