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Mixpanel

Top 4

Product analytics for mobile and web apps

★★★★☆ 4.4/5 Aggregated from G2
San Francisco, USA Founded 2009 Data verified: 2026-01
Free / $28/month
✓ Free up to 20M events/month
Visit Website View full pricing → Verify current pricing on provider's website

Overview

Mixpanel is the leading product analytics platform for SaaS and mobile apps. Tracks user journeys, funnels, retention, and A/B testing.


Key Features
Event Tracking
Funnels
Retention Analysis
A/B Testing
Cohort Analysis
Alerts

Pros & Cons

Pros

  • Best product analytics
  • Powerful funnel analysis
  • Generous free tier

Cons

  • Complex setup
  • Focused on app/product analytics

Integrations
SegmentAmplitudeBrazeSalesforceZapier

Customer Support
Email Live Chat Documentation Community

Compare & Alternatives

Future-Proof Score
65/100
Strong
Proven track record (est. 2015 or earlier)+15
High user rating (4.2+/5)+20
Free tier available+10
Free trial offered+0
API access available+0
Strong integration ecosystem (5+)+10
Feature depth (6+ key features)+10
Editor's Choice recognition+0
Score calculated from verified public data. Updated monthly.
Ecosystem Score
44/100
Good
Zapier integration+15
API access+15
Salesforce integration+10
HubSpot integration+0
Slack integration+0
Shopify integration+0
Stripe integration+0
Google integrations+0
Additional integrations (2 more)+4
All Integrations
SegmentAmplitudeBrazeSalesforceZapier

Quick Facts

Pricing Free / $28/month
Free Tier ✓ Free up to 20M events/month
Free Trial ✗ Not available
Founded 2009
Headquarters San Francisco, USA
Target Market SaaS and Mobile Apps
Rating 4.4 / 5
Last Updated 2026-01

Mixpanel

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