Analytics Tools

See and understand every user journey on your site

Fathom provides GDPR-compliant website analytics without cookies.

Plausible is a lightweight, open-source, privacy-first analytics tool. GDPR-compliant by default, no cookie c…

dbt lets data teams build analytics-ready models in SQL inside their warehouse.

Grafana is the open-source platform for time-series monitoring and visualisation.

Plausible is open-source analytics that replaces GA for privacy-focused businesses.

PostHog is an open-source platform combining analytics, flags and session recordings.

Usermaven provides cookieless analytics with funnels and GDPR compliance.

Retool lets developers build internal analytics dashboards quickly.

LaunchDarkly manages feature flags for safe deployment and A/B testing.

Datawrapper creates embeddable charts and maps for publishers and analysts.

Sentry tracks JavaScript errors and performance issues in production.

Airbyte is an open-source ELT platform with 300+ connectors.

Amplitude tracks user journeys, funnels and retention for product teams.

Edge network analytics

Datadog provides infrastructure monitoring, APM and log management.

Fivetran automates data movement from 300+ sources into your warehouse.

Flourish creates interactive data stories and animated charts without coding.

Freshpaint provides analytics infrastructure for healthcare companies compliant with HIPAA.

Digital experience analytics

June provides B2B SaaS analytics focused on company-level insights.

Lifetimely calculates profit margins and customer lifetime value for Shopify stores.

LogRocket records user sessions and surfaces JavaScript errors and performance data.

Looker Studio creates free dashboards from any Google or third-party data source.

Matomo is trusted by 1M+ websites as a GDPR-compliant Google Analytics alternative.

Power BI creates interactive reports integrated with Microsoft 365.

Mouseflow records sessions and generates heatmaps and funnel analysis.

Observable provides collaborative data notebooks for building charts and dashboards.

Pirsch provides GDPR-compliant analytics on European servers.

RudderStack is an open-source alternative to Segment for data routing.

SEMrush Traffic Analytics reveals your competitors' traffic sources, top pages, audience overlap, and growth …

Smartlook combines session recordings with automatic event tracking.

Snowflake is the leading cloud data warehouse for big data analytics.

Split combines feature flags with analytics to measure feature impact.

Tableau turns data into interactive dashboards used by 86,000+ companies.

Ecommerce attribution

Adobe Analytics powers enterprise-level analytics for major global brands.

Alteryx provides self-service data preparation and predictive analytics.

Databox pulls data from 70+ tools into dashboards for tracking goals.

Marketing data platform

Heap automatically captures all user interactions without tracking code.

Heap captures all user events automatically enabling retroactive analysis.

Kibana visualises data stored in Elasticsearch with dashboards and charts.

Looker is Google's enterprise BI platform for data exploration and dashboards.

Conversion analytics

Metabase lets anyone ask data questions without SQL.

Mixpanel tracks funnels, retention and cohorts for product and growth teams.

Mixpanel is the leading product analytics platform for SaaS and mobile apps. Tracks user journeys, funnels, r…

Multi-touch attribution

Optimizely provides enterprise experimentation from web to server-side.

Pendo combines analytics with in-app guides and NPS surveys for SaaS.

Segment collects data and routes it to 300+ analytics and marketing tools.

Marketing data pipeline

ThoughtSpot lets business users ask data questions in natural language.

VWO provides A/B testing, heatmaps and personalisation for optimisation.

Chartbeat provides editorial analytics for news publishers and media companies.

Heatmaps and analytics

Domo provides cloud-native BI with 1,000+ data connectors for enterprises.

Geckoboard displays real-time KPIs on TV screens for team visibility.

Grow connects to 150+ data sources and creates unified business dashboards.

Hotjar reveals how users actually use your website through heatmaps, session recordings, and on-site surveys …

Hotjar reveals how users interact with your site through heatmaps and recordings.

Kameleoon uses AI to predict which variants will convert better.

Mode provides collaborative SQL notebooks and visualisations for data teams.

mParticle orchestrates customer data across marketing and analytics tools.

New Relic offers APM, infrastructure and browser monitoring.

Marketing attribution

Splunk turns machine data into insights for security and IT operations.

Stitch is a simple ETL pipeline moving data from APIs to data warehouses.

Apteo provides AI-powered e-commerce analytics and customer segmentation.

GA4 is the latest version of Google Analytics with event-based tracking.

Google Analytics 4 (GA4) is the latest version of Google's free analytics platform. Uses event-based tracking…

Indicative provides deep behavioural analytics with visual funnel analysis.

Informatica provides enterprise data management, quality and integration.

Klipfolio builds real-time business dashboards from any data source.

Redash connects to any data source and builds shareable dashboards.

Sisense provides embedded analytics for product teams and enterprises.

Tealium provides enterprise tag management and customer data platform.

Yellowfin provides BI with data storytelling and collaborative dashboards.

Clicky provides real-time analytics with individual visitor tracking.

Countly provides self-hosted mobile and web analytics for privacy-focused teams.

Crazy Egg provides heatmaps, session recordings and A/B testing.

Glew aggregates e-commerce data from 175+ integrations into unified dashboards.

Qlik provides associative analytics for 40,000+ customers worldwide.

Talend provides data integration, quality and management for enterprises.

Woopra tracks individual customer journeys from first visit to purchase.

SiteGainer provides A/B testing and personalisation for e-commerce.

Cyfe aggregates data from 100+ services into a unified business dashboard.

StatCounter has provided free website analytics for 25+ years.