Simple relationship CRM Folk is generally best suited to smb teams and buyers. Folk is founded in 2015 and headquartered in Global.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Folk is one of 92 CRM Software tools we track and compare on this site. Our editors currently rate it 4.5 out of 5, versus a 4.2/5 average across the category. On balance, its strongest points are easy to use and strong support, while the main trade-off buyers report is higher tiers cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Folk is rated 4.5/5 by our editors, above the 4.2/5 average across the 92 CRM Software tools we track. Pricing starts at $18/month on a custom model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Folk isn't quite the right fit, these are the other CRM Software tools we rate highest:
Close CRM (rated 4.7/5) — Close CRM is purpose-built for inside sales teams with built-in calling, SMS, email sequences, and a power dialler — everything needed for high-volume sales. Priced from $49/user/month, versus $18/month for Folk. Rated slightly higher than Folk by our editors.
HubSpot CRM (rated 4.5/5) — HubSpot CRM is free at its core and scales to a full marketing, sales, and service platform. The most used CRM for SMBs growing toward enterprise. Priced from Free / $45/month, versus $18/month for Folk. Rated the same as Folk by our editors.
GoHighLevel (rated 4.5/5) — GoHighLevel is an all-in-one platform built for marketing agencies. Includes CRM, email, SMS, funnels, websites, membership sites, and white-labelling. Priced from $97/month, versus $18/month for Folk. Rated the same as Folk by our editors.
Monday CRM (rated 4.4/5) — Monday CRM is built on the Monday.com work operating system. Highly customisable with a visual, no-code interface that teams can adapt to their exact sales process. Priced from $15/seat/month, versus $18/month for Folk. Rated slightly lower than Folk by our editors.
Copper CRM (rated 4.4/5) — Copper CRM lives inside Gmail and Google Workspace. No data entry — it logs emails, meetings, and contacts automatically from your Google account. Priced from $23/user/month, versus $18/month for Folk. Rated slightly lower than Folk by our editors.
Salesforce (rated 4.4/5) — Salesforce is the world's leading CRM platform used by over 150,000 companies. Offers Sales Cloud, Service Cloud, Marketing Cloud, and a vast app ecosystem. Priced from $25/user/month, versus $18/month for Folk. Rated slightly lower than Folk by our editors.
Freshsales (rated 4.3/5) — Freshsales is part of the Freshworks suite. Offers AI-powered lead scoring, built-in phone and email, and a clean interface at competitive pricing. Priced from Free / $15/user/month, versus $18/month for Folk. Rated slightly lower than Folk by our editors.
Pipedrive (rated 4.3/5) — Pipedrive is a visual pipeline CRM designed to help salespeople close more deals. Simple drag-and-drop pipeline management with strong automation. Priced from $14/user/month, versus $18/month for Folk. Rated slightly lower than Folk by our editors.
MyCase (rated 4.2/5) — MyCase manages client relationships and cases for lawyers. Priced from From $39/user/month, versus $18/month for Folk. Rated slightly lower than Folk by our editors.
Practifi (rated 4.2/5) — Practifi provides CRM and operations for wealth managers. Priced from Custom, versus $18/month for Folk. Rated slightly lower than Folk by our editors.
Does Folk offer a free tier?
Folk does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.
How much does Folk cost?
Plans start at $18/month on a custom pricing model.
What are Folk's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Folk?
Reviewers most often point to: Easy to use; Strong support; Proven results.
What are the downsides of Folk?
The most commonly cited drawbacks are: Higher tiers cost more; Learning curve.
What's a good Folk alternative?
For most buyers we'd point first to Close CRM — see the full comparison above for how it stacks up on price and features.
Folk is worth considering if you're evaluating CRM Software tools as a smb buyer. It's one of the higher-rated options we track in this category, so it's a reasonable starting point for a shortlist.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
