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SpyFu

Top 10

Competitor keyword and PPC intelligence since 2005

★★★★☆ 4.2/5 Aggregated from G2 and Capterra
Phoenix, USA Founded 2005 Data verified: 2026-01
$39/month
✓ Limited free lookups
Visit Website View full pricing → Verify current pricing on provider's website
Overview

SpyFu specialises in competitor intelligence — revealing every keyword your competitors buy on Google Ads and every organic keyword they rank for.

Key Features
✓ Competitor PPC Spy
✓ Keyword Research
✓ SERP Analysis
✓ Ad History
✓ Domain Overview
Pros & Cons

Pros

  • ✓ Best competitor PPC intelligence
  • ✓ Affordable
  • ✓ Historical data going back years

Cons

  • ✗ US-centric data
  • ✗ Limited backlink analysis
Integrations
Chrome Extension
Customer Support
Email Phone Knowledge Base

Compare & Alternatives

Top Alternatives to SpyFu
Screaming Frog SEO Spider
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Free tier
Sitebulb
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★★★★★ From $15/month
Ahrefs
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★★★★★ $129/month
Free tier
Rank Math
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★★★★★ Free / $69/year Pro
Free tier
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Future-Proof Score
45/100
Good
✓Proven track record (est. 2015 or earlier)+15
✓High user rating (4.2+/5)+20
✓Free tier available+10
○Free trial offered+0
○API access available+0
○Strong integration ecosystem (5+)+0
○Feature depth (6+ key features)+0
○Editor's Choice recognition+0
Score calculated from verified public data. Updated monthly.
Ecosystem Score
2/100
Limited
○Zapier integration+0
○API access+0
○Salesforce integration+0
○HubSpot integration+0
○Slack integration+0
○Shopify integration+0
○Stripe integration+0
○Google integrations+0
✓Additional integrations (1 more)+2
All Integrations
Chrome Extension

Quick Facts

Pricing $39/month
Free Tier ✓ Limited free lookups
Free Trial ✗ Not available
Founded 2005
Headquarters Phoenix, USA
Target Market PPC and SEO Professionals
Rating 4.2 / 5
Last Updated 2026-01

SpyFu

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