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Metricool

Top 5 Best Value

All-in-one social media analytics and scheduling

★★★★☆ 4.6/5 Aggregated from G2 and community reviews

Madrid, Spain Founded 2016 Data verified: 2026-01

 Free / $22/month 

✓ Free forever plan

Visit Website View full pricing → Verify current pricing on provider's website

Overview

Metricool combines social scheduling, analytics, and competitor analysis in one affordable platform. Excellent for agencies managing multiple clients.

Key Features

✓ Scheduling

✓ Analytics

✓ Competitor Analysis

✓ Ad Analytics

✓ Hashtag Tracker

✓ Reports

Pros & Cons

Pros

✓ Excellent free plan
✓ Strong analytics
✓ Best for agencies

Cons

✗ Less known than Buffer/Hootsuite
✗ Limited team features on lower tiers

Integrations

InstagramFacebookTwitterLinkedInTikTokPinterestYouTubeGoogle AdsFacebook Ads

Customer Support

Email Knowledge Base

Compare & Alternatives

Top Alternatives to Metricool

Buffer

Social Media Tools

★★★★☆ Free / $6/month

Free tier

Sprout Social

Social Media Tools

★★★★☆ From $249/month

Later

Social Media Tools

★★★★☆ Free / $25/month

Commonly Compared With Metricool

Metricool vs Buffer Metricool vs Sprout Social Metricool vs Later Compare all Social Media Tools tools →

Works Well With Metricool

Klear

Influencer Marketing

6 shared integrations: instagram, facebook

Tribe Dynamics

Influencer Marketing

6 shared integrations: instagram, facebook

Julius

Influencer Marketing

6 shared integrations: instagram, facebook

TapInfluence

Influencer Marketing

5 shared integrations: instagram, facebook

Future-Proof Score

50/100

Good

○Proven track record (est. 2015 or earlier)+0

✓High user rating (4.2+/5)+20

✓Free tier available+10

○Free trial offered+0

○API access available+0

✓Strong integration ecosystem (5+)+10

✓Feature depth (6+ key features)+10

○Editor's Choice recognition+0

Score calculated from verified public data. Updated monthly.

Ecosystem Score

24/100

Limited

○Zapier integration+0

○API access+0

○Salesforce integration+0

○HubSpot integration+0

○Slack integration+0

○Shopify integration+0

○Stripe integration+0

✓Google integrations+8

✓Additional integrations (8 more)+16

All Integrations

InstagramFacebookTwitterLinkedInTikTokPinterestYouTubeGoogle AdsFacebook Ads

Quick Facts

Pricing	Free / $22/month
Free Tier	✓ Free forever plan
Free Trial	✗ Not available
Founded	2016
Headquarters	Madrid, Spain
Target Market	SMB and Agencies
Rating	4.6 / 5
Last Updated	2026-01