Groove is a shared inbox and helpdesk tool for small teams looking to manage customer communications without the complexity of Zendesk. Groove is generally best suited to smb teams and buyers. Groove is founded in 2015 and headquartered in Boston, USA.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Groove is one of 82 Marketing Automation tools we track and compare on this site. Our editors currently rate it 4.5 out of 5, versus a 4.2/5 average across the category. On balance, its strongest points are easy to implement and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Groove is rated 4.5/5 by our editors, above the 4.2/5 average across the 82 Marketing Automation tools we track. Pricing starts at From $16/user/month on a subscription model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Groove isn't quite the right fit, these are the other Marketing Automation tools we rate highest:
GetResponse (rated 4.2/5) — Email automation with funnels Priced from Free / $19/month, versus From $16/user/month for Groove. Rated slightly lower than Groove by our editors.
Userlist (rated 4.7/5) — Userlist is a SaaS-focused email automation tool that tracks both user and company-level behaviour for B2B product onboarding. Priced from From $149/month, versus From $16/user/month for Groove. Rated slightly higher than Groove by our editors.
Omnisend (rated 4.6/5) — Omnisend combines email, SMS, and web push into omnichannel automation workflows designed for e-commerce. Priced from Free / $16/month, versus From $16/user/month for Groove. Rated slightly higher than Groove by our editors.
Encharge (rated 4.6/5) — Encharge triggers email sequences based on user actions in your app — perfect for onboarding, trial conversions, and churn reduction. Priced from From $99/month, versus From $16/user/month for Groove. Rated slightly higher than Groove by our editors.
Klaviyo (rated 4.6/5) — Klaviyo combines email, SMS, and marketing automation specifically for e-commerce with deep revenue attribution and predictive analytics. Priced from Free / $45/month, versus From $16/user/month for Groove. Rated slightly higher than Groove by our editors.
Customer.io (rated 4.6/5) — Customer.io triggers personalised emails, SMS, push notifications, and in-app messages based on real-time user behaviour in your app. Priced from From $100/month, versus From $16/user/month for Groove. Rated slightly higher than Groove by our editors.
Klaviyo Flows (rated 4.6/5) — Klaviyo's Flows automate email and SMS sequences based on Shopify events — abandoned carts, post-purchase, win-back — with per-flow revenue tracking. Priced from Free / $45/month, versus From $16/user/month for Groove. Rated slightly higher than Groove by our editors.
Intercom Engage (rated 4.5/5) — Intercom combines marketing automation, live chat, and customer support in one platform for SaaS product-led growth. Priced from From $74/month, versus From $16/user/month for Groove. Rated the same as Groove by our editors.
ConvertFlow (rated 4.5/5) — ConvertFlow builds popups, landing pages, quizzes, and CTAs for different audience segments — replacing multiple conversion tools in one. Priced from Free / $99/month, versus From $16/user/month for Groove. Rated the same as Groove by our editors.
Braze (rated 4.5/5) — Braze is an enterprise customer engagement platform delivering personalised email, push, in-app, SMS, and WhatsApp at scale. Priced from Contact for pricing, versus From $16/user/month for Groove. Rated the same as Groove by our editors.
Does Groove offer a free tier?
Groove does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.
How much does Groove cost?
Plans start at From $16/user/month on a subscription pricing model.
What are Groove's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Groove?
Reviewers most often point to: Easy to implement; Strong analytics; Excellent support.
What are the downsides of Groove?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good Groove alternative?
For most buyers we'd point first to GetResponse — see the full comparison above for how it stacks up on price and features.
Groove is worth considering if you're evaluating Marketing Automation tools as a smb buyer. It's one of the higher-rated options we track in this category, so it's a reasonable starting point for a shortlist.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
