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We compare 100 marketing automation tools on this site, averaging 4.2/5 across the ones we've rated. 32 of them offer a free tier, and 100 offer a free trial, so you can test before committing. Pricing starts as low as $4/month at the entry end of the category. Userlist is our top-rated pick right now, rated 4.7/5 — see the full Top 10 ranking below for how the rest compare on price, features and support.
What to look for
Pricing that fits your size — check whether Marketing Automation tools price per user, per feature tier, or flat-rate, and whether that scales the way your team will.
The features you'll actually use — a longer feature list isn't better if it's padding; match it against your actual workflow.
Free tier or trial — 32 of the 82 tools we track offer a free tier before you commit to a paid plan.
Support & onboarding — live chat and migration help matter more once you're mid-setup than they seem to upfront.
Integrations — confirm it connects to the other tools already in your stack before you buy, not after.
Userlist is our top-rated marketing automation pick based on rating and editor review. Check the Top 10 Marketing Automation ranking for how it compares against the other 99 tools we track in this category on price and features.
Is there a free marketing automation tool?
Yes — 32 of the 100 marketing automation tools we compare offer a free tier, and 100 offer a free trial.
How much does marketing automation software cost?
Starting prices in this category range from around $4/month upward, depending on team size and features — see each tool's listing for exact current pricing.
How do I choose between marketing automation tools?
Start with your must-have features and budget, shortlist 2-3 tools from the Top 10 ranking, and use free trials where available before committing to an annual plan.
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