Optimizely provides enterprise experimentation from web to server-side. Optimizely Experimentation is generally best suited to smb teams and buyers. Optimizely Experimentation is founded in 2015 and headquartered in New York, USA.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Optimizely Experimentation is one of 86 Analytics Tools tools we track and compare on this site. Our editors currently rate it 4.4 out of 5, versus a 4.4/5 average across the category. On balance, its strongest points are easy to implement and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Optimizely Experimentation is rated 4.4/5 by our editors, above the 4.4/5 average across the 86 Analytics Tools tools we track. Pricing starts at Custom on a custom model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Optimizely Experimentation isn't quite the right fit, these are the other Analytics Tools tools we rate highest:
Contentsquare (rated 4.7/5) — Contentsquare shows exactly how visitors experience your website — session replay, heatmaps, journey analysis and frustration signals — so you can find and fix what is quietly costing you conversions, without waiting on a data team. Priced from Custom pricing, versus Custom for Optimizely Experimentation. Rated slightly higher than Optimizely Experimentation by our editors.
Fathom Analytics (rated 4.8/5) — Fathom provides GDPR-compliant website analytics without cookies. Priced from From $15/month, versus Custom for Optimizely Experimentation. Rated slightly higher than Optimizely Experimentation by our editors.
Plausible Analytics (rated 4.7/5) — Plausible is a lightweight, open-source, privacy-first analytics tool. GDPR-compliant by default, no cookie consent banner needed. Priced from From $9/month, versus Custom for Optimizely Experimentation. Rated slightly higher than Optimizely Experimentation by our editors.
dbt (data build tool) (rated 4.7/5) — dbt lets data teams build analytics-ready models in SQL inside their warehouse. Priced from Free / $100/month, versus Custom for Optimizely Experimentation. Rated slightly higher than Optimizely Experimentation by our editors.
Grafana (rated 4.7/5) — Grafana is the open-source platform for time-series monitoring and visualisation. Priced from Free / $299/month, versus Custom for Optimizely Experimentation. Rated slightly higher than Optimizely Experimentation by our editors.
Plausible Analytics (rated 4.7/5) — Plausible is open-source analytics that replaces GA for privacy-focused businesses. Priced from From $9/month, versus Custom for Optimizely Experimentation. Rated slightly higher than Optimizely Experimentation by our editors.
PostHog (rated 4.7/5) — PostHog is an open-source platform combining analytics, flags and session recordings. Priced from Free / $450/month, versus Custom for Optimizely Experimentation. Rated slightly higher than Optimizely Experimentation by our editors.
Usermaven (rated 4.6/5) — Usermaven provides cookieless analytics with funnels and GDPR compliance. Priced from Free / $14/month, versus Custom for Optimizely Experimentation. Rated slightly higher than Optimizely Experimentation by our editors.
Retool (rated 4.6/5) — Retool lets developers build internal analytics dashboards quickly. Priced from Free / $10/user/month, versus Custom for Optimizely Experimentation. Rated slightly higher than Optimizely Experimentation by our editors.
LaunchDarkly (rated 4.6/5) — LaunchDarkly manages feature flags for safe deployment and A/B testing. Priced from From $10/user/month, versus Custom for Optimizely Experimentation. Rated slightly higher than Optimizely Experimentation by our editors.
See the full Optimizely Experimentation alternatives comparison →
Does Optimizely Experimentation offer a free tier?
Optimizely Experimentation does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.
How much does Optimizely Experimentation cost?
Plans start at Custom on a custom pricing model.
What are Optimizely Experimentation's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Optimizely Experimentation?
Reviewers most often point to: Easy to implement; Strong analytics; Excellent support.
What are the downsides of Optimizely Experimentation?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good Optimizely Experimentation alternative?
For most buyers we'd point first to Contentsquare — see the full comparison above for how it stacks up on price and features.
Optimizely Experimentation is worth considering if you're evaluating Analytics Tools tools as a smb buyer. It's one of the higher-rated options we track in this category, so it's a reasonable starting point for a shortlist.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
