Apollo.io combines a 275M contact database with email sequences, dialers, and CRM enrichment. Used by 160,000+ companies for outbound sales. Apollo.io is generally best suited to smb teams and buyers. Apollo.io is founded in 2015 and headquartered in San Francisco, USA.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Apollo.io is one of 100 Professional Networking Platforms tools we track and compare on this site. Our editors currently rate it 4.6 out of 5, versus a 4.2/5 average across the category. On balance, its strongest points are easy to implement and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Apollo.io is rated 4.6/5 by our editors, above the 4.2/5 average across the 100 Professional Networking Platforms tools we track. Pricing starts at Free / $59/user/month on a freemium model, and a free tier is available. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Apollo.io isn't quite the right fit, these are the other Professional Networking Platforms tools we rate highest:
LinkedIn Sales Navigator (rated 4.4/5) — LinkedIn Sales Navigator unlocks LinkedIn's full 900M+ member database for advanced lead search, account targeting, and real-time sales intelligence. Priced from From $99.99/month, versus Free / $59/user/month for Apollo.io. Rated slightly lower than Apollo.io by our editors.
Lusha (rated 4.3/5) — Lusha provides accurate direct dials and email addresses for B2B prospects, with a Chrome extension that works on LinkedIn, Salesforce, and any website. Priced from Free (5 credits/month) / $49/month, versus Free / $59/user/month for Apollo.io. Rated slightly lower than Apollo.io by our editors.
BusinessWire Release (rated 4.2/5) — Corporate news distribution Priced from Custom, versus Free / $59/user/month for Apollo.io. Rated slightly lower than Apollo.io by our editors.
EIN Presswire SMB (rated 4.2/5) — Affordable press distribution Priced from From $99.95/release, versus Free / $59/user/month for Apollo.io. Rated slightly lower than Apollo.io by our editors.
Terminus Multi-Channel (rated 4.2/5) — Multi-channel ABM platform Priced from Custom, versus Free / $59/user/month for Apollo.io. Rated slightly lower than Apollo.io by our editors.
Lead Forensics B2B (rated 4.2/5) — Website visitor intelligence Priced from Custom, versus Free / $59/user/month for Apollo.io. Rated slightly lower than Apollo.io by our editors.
GlobeNewswire IR (rated 4.2/5) — Investor relations distribution Priced from From $475/release, versus Free / $59/user/month for Apollo.io. Rated slightly lower than Apollo.io by our editors.
Lead411 Intent (rated 4.2/5) — Intent signals with B2B data Priced from From $99/month, versus Free / $59/user/month for Apollo.io. Rated slightly lower than Apollo.io by our editors.
Bombora (rated 4.2/5) — B2B intent data cooperative Priced from Custom, versus Free / $59/user/month for Apollo.io. Rated slightly lower than Apollo.io by our editors.
Gartner PI Insights (rated 4.2/5) — Enterprise analyst insights Priced from Custom, versus Free / $59/user/month for Apollo.io. Rated slightly lower than Apollo.io by our editors.
Does Apollo.io offer a free tier?
Apollo.io offers a free tier alongside its paid plans. A free trial is available if you want to test it before committing.
How much does Apollo.io cost?
Plans start at Free / $59/user/month on a freemium pricing model.
What are Apollo.io's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Apollo.io?
Reviewers most often point to: Easy to implement; Strong analytics; Excellent support.
What are the downsides of Apollo.io?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good Apollo.io alternative?
For most buyers we'd point first to LinkedIn Sales Navigator — see the full comparison above for how it stacks up on price and features.
Apollo.io is worth considering if you're evaluating Professional Networking Platforms tools as a smb buyer. It's one of the higher-rated options we track in this category, so it's a reasonable starting point for a shortlist.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
