Leading next-generation firewall Palo Alto NGFW is generally best suited to smb teams and buyers. Palo Alto NGFW is founded in 2015 and headquartered in Remote.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Palo Alto NGFW is one of 100 Firewall & WAF tools we track and compare on this site. Our editors currently rate it 4.2 out of 5, versus a 4.2/5 average across the category. On balance, its strongest points are easy to implement and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Palo Alto NGFW is rated 4.2/5 by our editors, below the 4.2/5 average across the 100 Firewall & WAF tools we track. Pricing starts at Custom on a custom model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Palo Alto NGFW isn't quite the right fit, these are the other Firewall & WAF tools we rate highest:
Cloudflare WAF (rated 4.7/5) — Cloudflare WAF protects against SQL injection, XSS, and OWASP Top 10 threats. Available on the free plan with basic rules, advanced on Pro+. Priced from Free / $25/month, versus Custom for Palo Alto NGFW. Rated slightly higher than Palo Alto NGFW by our editors.
AWS WAF (rated 4.3/5) — AWS WAF integrates natively with CloudFront, ALB, and API Gateway. Pay-per-rule pricing with managed rulesets from AWS and AWS Marketplace. Priced from From $5/month, versus Custom for Palo Alto NGFW. Rated slightly higher than Palo Alto NGFW by our editors.
Azure Front Door WAF (rated 4.2/5) — Microsoft's cloud WAF service Priced from From $0.35/rule/month, versus Custom for Palo Alto NGFW. Rated the same as Palo Alto NGFW by our editors.
Tailscale (rated 4.2/5) — Zero config VPN using WireGuard Priced from Free / $18/user/month, versus Custom for Palo Alto NGFW. Rated the same as Palo Alto NGFW by our editors.
Wallarm (rated 4.2/5) — AI-native API security and WAF Priced from Free / $50k/year, versus Custom for Palo Alto NGFW. Rated the same as Palo Alto NGFW by our editors.
DataDome (rated 4.2/5) — Bot protection and anti-fraud platform Priced from From $3,490/month, versus Custom for Palo Alto NGFW. Rated the same as Palo Alto NGFW by our editors.
SecuPress (rated 4.2/5) — WordPress security plugin with WAF Priced from Free / $69.99/year, versus Custom for Palo Alto NGFW. Rated the same as Palo Alto NGFW by our editors.
NSFOCUS WAF (rated 4.2/5) — Enterprise WAF from China Priced from Custom, versus Custom for Palo Alto NGFW. Rated the same as Palo Alto NGFW by our editors.
HUMAN Security (rated 4.2/5) — Bot and fraud prevention Priced from Custom, versus Custom for Palo Alto NGFW. Rated the same as Palo Alto NGFW by our editors.
Reblaze (rated 4.2/5) — Fully managed cloud WAF platform Priced from From $1,500/month, versus Custom for Palo Alto NGFW. Rated the same as Palo Alto NGFW by our editors.
Does Palo Alto NGFW offer a free tier?
Palo Alto NGFW does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.
How much does Palo Alto NGFW cost?
Plans start at Custom on a custom pricing model.
What are Palo Alto NGFW's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Palo Alto NGFW?
Reviewers most often point to: Easy to implement; Strong analytics; Excellent support.
What are the downsides of Palo Alto NGFW?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good Palo Alto NGFW alternative?
For most buyers we'd point first to Cloudflare WAF — see the full comparison above for how it stacks up on price and features.
Palo Alto NGFW is worth considering if you're evaluating Firewall & WAF tools as a smb buyer. It rates below the category average in our tracking, so we'd suggest comparing it directly against the alternatives above before committing.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
