AI-native API security and WAF Wallarm is generally best suited to smb teams and buyers. Wallarm is founded in 2015 and headquartered in Remote.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Wallarm is one of 100 Firewall & WAF tools we track and compare on this site. Our editors currently rate it 4.2 out of 5, versus a 4.2/5 average across the category. On balance, its strongest points are easy to implement and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Wallarm is rated 4.2/5 by our editors, below the 4.2/5 average across the 100 Firewall & WAF tools we track. Pricing starts at Free / $50k/year on a freemium model, and a free tier is available. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Wallarm isn't quite the right fit, these are the other Firewall & WAF tools we rate highest:
Cloudflare WAF (rated 4.7/5) — Cloudflare WAF protects against SQL injection, XSS, and OWASP Top 10 threats. Available on the free plan with basic rules, advanced on Pro+. Priced from Free / $25/month, versus Free / $50k/year for Wallarm. Rated slightly higher than Wallarm by our editors.
AWS WAF (rated 4.3/5) — AWS WAF integrates natively with CloudFront, ALB, and API Gateway. Pay-per-rule pricing with managed rulesets from AWS and AWS Marketplace. Priced from From $5/month, versus Free / $50k/year for Wallarm. Rated slightly higher than Wallarm by our editors.
Azure Front Door WAF (rated 4.2/5) — Microsoft's cloud WAF service Priced from From $0.35/rule/month, versus Free / $50k/year for Wallarm. Rated the same as Wallarm by our editors.
Tailscale (rated 4.2/5) — Zero config VPN using WireGuard Priced from Free / $18/user/month, versus Free / $50k/year for Wallarm. Rated the same as Wallarm by our editors.
DataDome (rated 4.2/5) — Bot protection and anti-fraud platform Priced from From $3,490/month, versus Free / $50k/year for Wallarm. Rated the same as Wallarm by our editors.
SecuPress (rated 4.2/5) — WordPress security plugin with WAF Priced from Free / $69.99/year, versus Free / $50k/year for Wallarm. Rated the same as Wallarm by our editors.
NSFOCUS WAF (rated 4.2/5) — Enterprise WAF from China Priced from Custom, versus Free / $50k/year for Wallarm. Rated the same as Wallarm by our editors.
HUMAN Security (rated 4.2/5) — Bot and fraud prevention Priced from Custom, versus Free / $50k/year for Wallarm. Rated the same as Wallarm by our editors.
Reblaze (rated 4.2/5) — Fully managed cloud WAF platform Priced from From $1,500/month, versus Free / $50k/year for Wallarm. Rated the same as Wallarm by our editors.
Imperva Incapsula (rated 4.2/5) — Cloud WAF and CDN combined Priced from From $59/month, versus Free / $50k/year for Wallarm. Rated the same as Wallarm by our editors.
Does Wallarm offer a free tier?
Wallarm offers a free tier alongside its paid plans. A free trial is available if you want to test it before committing.
How much does Wallarm cost?
Plans start at Free / $50k/year on a freemium pricing model.
What are Wallarm's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Wallarm?
Reviewers most often point to: Easy to implement; Strong analytics; Excellent support.
What are the downsides of Wallarm?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good Wallarm alternative?
For most buyers we'd point first to Cloudflare WAF — see the full comparison above for how it stacks up on price and features.
Wallarm is worth considering if you're evaluating Firewall & WAF tools as a smb buyer. It rates below the category average in our tracking, so we'd suggest comparing it directly against the alternatives above before committing.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
