Typical price ranges for the services and tools that run a digital business — SEO, ads, social, web design and more — so you know what a fair quote looks like before you talk to a vendor.
These are general market ranges, not quotes from any single vendor — actual pricing depends on your business size, competitiveness of your market, and scope of work. Tap any card to compare tools in that category.
Local/small business SEO sits at the low end; competitive national campaigns or agency-led enterprise SEO push toward $5k+/mo.
Compare tools → PPC / paid ads managementUsually billed as a flat fee or 10-15% of ad spend, on top of the ad spend itself. Agencies often have a minimum monthly ad spend to take you on.
Compare tools → Social media managementPrice scales with number of platforms, posting frequency, and whether content creation (photo/video) is included or billed separately.
Compare tools → Email marketing platformFree tiers exist under ~500 contacts; cost scales with list size and automation features, not flat pricing.
Compare tools → Website design & build (small business)A template-based 5-page site sits at the low end; custom design, ecommerce functionality, or ongoing CMS training pushes it up.
Compare tools → Logo & brand identity designFreelancer/marketplace logo work is cheap; a full brand identity system (logo + guidelines + assets) from an agency costs more.
Compare tools → Content writing (blog/SEO articles)Generalist freelance writers sit at the low end; subject-matter experts and agencies with editorial process charge several times more per word.
Compare tools → CRM softwareFree and low-cost tiers cover small teams; enterprise CRM with automation and custom reporting is priced per seat and climbs fast.
Compare tools → Web hosting (small business)Shared hosting is cheapest; managed WordPress or VPS hosting for higher-traffic sites costs more but includes more support/performance.
Compare tools → Influencer marketing (per campaign)Micro-influencers (10k-50k followers) are affordable; mid-tier and above scales with audience size and usage rights requested.
Compare tools → PR & digital outreachOne-off press release distribution is cheap; ongoing agency-led PR/link-building retainers are priced closer to the top of this range.
Compare tools → Ecommerce platformOpen-source options are effectively free (you pay for hosting); hosted platforms scale pricing with sales volume and feature tier.
Compare tools →Three things drive most of the variation in any digital marketing quote: scope (how many channels/deliverables), competitiveness (a crowded market costs more to rank or advertise in than a niche one), and whether you're paying for a tool, a freelancer, or an agency — in roughly that order of cost, cheapest to most expensive, for the same underlying work.
Start with the low end of the range for your highest-priority channel, run it for a full quarter, and only add a second channel once the first one is producing measurable results. Spreading a small budget across five channels at once usually means none of them get enough spend or attention to actually work.
What's included at this price versus billed separately? What's the minimum contract length, and what happens if you want to cancel? Do they report on results monthly, and what does that report actually contain? A vendor who can't answer these clearly in the first conversation is a signal worth paying attention to before you sign anything.
