Compared against the top-rated Marketing Automation tools on price, rating and free-tier availability.
Formerly Pardot, now Salesforce Marketing Cloud Account Engagement — the go-to B2B marketing automation for Salesforce CRM users. Salesforce Marketing Cloud Account Engagement is founded 2015, Atlanta, USA.
If any of these matter for your use case, the alternatives below may be a better fit.
| Tool | Rating | From | Free tier | Trial | |
|---|---|---|---|---|---|
| Salesforce Marketing Cloud Account Engagement (this one) | 4.2 | From $1,250/month | — | ✓ | |
| GetResponse Email automation with funnels |
4.2 | Free / $19/month | ✓ | ✓ | Details |
| Userlist Userlist is a SaaS-focused email automation tool that tracks both user and company-level behaviour for B2B product onboa |
4.7 | From $149/month | — | ✓ | Details |
| Omnisend Omnisend combines email, SMS, and web push into omnichannel automation workflows designed for e-commerce. |
4.6 | Free / $16/month | ✓ | ✓ | Details |
| Encharge Encharge triggers email sequences based on user actions in your app — perfect for onboarding, trial conversions, and chu |
4.6 | From $99/month | — | ✓ | Details |
| Klaviyo Klaviyo combines email, SMS, and marketing automation specifically for e-commerce with deep revenue attribution and pred |
4.6 | Free / $45/month | ✓ | ✓ | Details |
