Compared against the top-rated Analytics Tools tools on price, rating and free-tier availability.
GA4 is the latest version of Google Analytics with event-based tracking. Google Analytics 4 is founded 2015, Mountain View, USA.
If any of these matter for your use case, the alternatives below may be a better fit.
| Tool | Rating | From | Free tier | Trial | |
|---|---|---|---|---|---|
| Google Analytics 4 (this one) | 4.2 | Free | ✓ | ✓ | |
| Contentsquare See and understand every user journey on your site |
4.7 | Custom pricing | — | ✓ | Details |
| Fathom Analytics Fathom provides GDPR-compliant website analytics without cookies. |
4.8 | From $15/month | — | ✓ | Details |
| Plausible Analytics Plausible is a lightweight, open-source, privacy-first analytics tool. GDPR-compliant by default, no cookie consent bann |
4.7 | From $9/month | — | ✓ | Details |
| dbt (data build tool) dbt lets data teams build analytics-ready models in SQL inside their warehouse. |
4.7 | Free / $100/month | ✓ | ✓ | Details |
| Grafana Grafana is the open-source platform for time-series monitoring and visualisation. |
4.7 | Free / $299/month | ✓ | ✓ | Details |
