Wix is the most popular drag-and-drop website builder with over 250 million users. Feature-rich free plan and intuitive editor. Wix is generally best suited to smb teams and buyers. Wix is founded in 2015 and headquartered in Tel Aviv, Israel.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Wix is one of 103 Website Builders tools we track and compare on this site. Our editors currently rate it 4.1 out of 5, versus a 4.2/5 average across the category. On balance, its strongest points are easy to implement and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Wix is rated 4.1/5 by our editors, below the 4.2/5 average across the 103 Website Builders tools we track. Pricing starts at Free / $17/month on a freemium model, and a free tier is available. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Wix isn't quite the right fit, these are the other Website Builders tools we rate highest:
Webflow (rated 4.7/5) — Webflow is the leading visual website builder for designers who want code-level control without writing code. Used by major design teams. Priced from Free / $14/month, versus Free / $17/month for Wix. Rated slightly higher than Wix by our editors.
Shopify (rated 4.4/5) — Shopify powers over 4 million online stores worldwide. Complete e-commerce platform with payments, inventory, shipping, and an app ecosystem. Priced from From $39/month, versus Free / $17/month for Wix. Rated slightly higher than Wix by our editors.
WordPress.org (rated 4.4/5) — WordPress powers 43% of all websites. Free, open-source CMS with 60,000+ plugins. Full ownership of your site with unlimited customisation. Priced from Free (hosting from $3/month), versus Free / $17/month for Wix. Rated slightly higher than Wix by our editors.
Magnolia (rated 4.2/5) — Enterprise CMS for developers Priced from Custom, versus Free / $17/month for Wix. Rated slightly higher than Wix by our editors.
Optimizely CMS (rated 4.2/5) — Enterprise content cloud Priced from Custom, versus Free / $17/month for Wix. Rated slightly higher than Wix by our editors.
Confluence (rated 4.2/5) — Atlassian team wiki and docs Priced from Free / $6.05/user/month, versus Free / $17/month for Wix. Rated slightly higher than Wix by our editors.
Payload CMS (rated 4.2/5) — Code-first headless CMS Priced from Free / $20/month, versus Free / $17/month for Wix. Rated slightly higher than Wix by our editors.
Sitefinity (rated 4.2/5) — .NET CMS from Progress Priced from From $3,600/year, versus Free / $17/month for Wix. Rated slightly higher than Wix by our editors.
Ghost (rated 4.2/5) — Publishing platform for creators Priced from From $9/month, versus Free / $17/month for Wix. Rated slightly higher than Wix by our editors.
TYPO3 (rated 4.2/5) — Enterprise CMS for large sites Priced from Free, versus Free / $17/month for Wix. Rated slightly higher than Wix by our editors.
Does Wix offer a free tier?
Wix offers a free tier alongside its paid plans. A free trial is available if you want to test it before committing.
How much does Wix cost?
Plans start at Free / $17/month on a freemium pricing model.
What are Wix's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Wix?
Reviewers most often point to: Easy to implement; Strong analytics; Excellent support.
What are the downsides of Wix?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good Wix alternative?
For most buyers we'd point first to Webflow — see the full comparison above for how it stacks up on price and features.
Wix is worth considering if you're evaluating Website Builders tools as a smb buyer. It rates below the category average in our tracking, so we'd suggest comparing it directly against the alternatives above before committing.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
