Brandwatch provides enterprise social management. Brandwatch Social is generally best suited to smb teams and buyers. Brandwatch Social is founded in 2015 and headquartered in Copenhagen, Denmark.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Brandwatch Social is one of 86 Social Media Tools tools we track and compare on this site. Our editors currently rate it 4.2 out of 5, versus a 4.2/5 average across the category. On balance, its strongest points are easy to implement and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Brandwatch Social is rated 4.2/5 by our editors, below the 4.2/5 average across the 86 Social Media Tools tools we track. Pricing starts at Custom on a custom model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Brandwatch Social isn't quite the right fit, these are the other Social Media Tools tools we rate highest:
Metricool (rated 4.6/5) — Metricool combines social scheduling, analytics, and competitor analysis in one affordable platform. Excellent for agencies managing multiple clients. Priced from Free / $22/month, versus Custom for Brandwatch Social. Rated slightly higher than Brandwatch Social by our editors.
Later (rated 4.4/5) — Later is built for visual content scheduling, especially Instagram. Features a drag-and-drop calendar and Link in Bio page builder. Priced from Free / $25/month, versus Custom for Brandwatch Social. Rated slightly higher than Brandwatch Social by our editors.
Buffer (rated 4.4/5) — Buffer is known for its simplicity and clean interface. Perfect for small teams and creators who want straightforward scheduling without complexity. Priced from Free / $6/month, versus Custom for Brandwatch Social. Rated slightly higher than Brandwatch Social by our editors.
Sprout Social (rated 4.4/5) — Sprout Social is the leading enterprise social media platform with deep social listening, analytics, and CRM-like contact management. Priced from From $249/month, versus Custom for Brandwatch Social. Rated slightly higher than Brandwatch Social by our editors.
Coverr (rated 4.2/5) — Coverr provides free high-quality stock videos for creators. Priced from Free, versus Custom for Brandwatch Social. Rated the same as Brandwatch Social by our editors.
Brandwatch (rated 4.2/5) — Brandwatch monitors social media for enterprise brands. Priced from Custom, versus Custom for Brandwatch Social. Rated the same as Brandwatch Social by our editors.
Sprout Social (rated 4.2/5) — Sprout Social provides analytics and CRM for enterprises. Priced from From $249/month, versus Custom for Brandwatch Social. Rated the same as Brandwatch Social by our editors.
Loomly (rated 4.2/5) — Loomly provides post ideas, approvals, and ad management. Priced from From $42/month, versus Custom for Brandwatch Social. Rated the same as Brandwatch Social by our editors.
Skeepers (rated 4.2/5) — Skeepers manages user-generated content and reviews. Priced from Custom, versus Custom for Brandwatch Social. Rated the same as Brandwatch Social by our editors.
SocialPilot (rated 4.5/5) — SocialPilot lets agencies and businesses schedule and publish content across multiple social accounts, with client management and analytics built for teams managing several brands. Priced from From $25.50/month, versus Custom for Brandwatch Social. Rated slightly higher than Brandwatch Social by our editors.
Does Brandwatch Social offer a free tier?
Brandwatch Social does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.
How much does Brandwatch Social cost?
Plans start at Custom on a custom pricing model.
What are Brandwatch Social's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Brandwatch Social?
Reviewers most often point to: Easy to implement; Strong analytics; Excellent support.
What are the downsides of Brandwatch Social?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good Brandwatch Social alternative?
For most buyers we'd point first to Metricool — see the full comparison above for how it stacks up on price and features.
Brandwatch Social is worth considering if you're evaluating Social Media Tools tools as a smb buyer. It rates below the category average in our tracking, so we'd suggest comparing it directly against the alternatives above before committing.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
