Attentive is the #1 SMS marketing platform for e-commerce with two-way conversational messaging, AI personalisation, and Shopify integration. Attentive is generally best suited to smb teams and buyers. Attentive is founded in 2015 and headquartered in New York, USA.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Attentive is one of 101 SMS Marketing tools we track and compare on this site. Our editors currently rate it 4.6 out of 5, versus a 4.2/5 average across the category. On balance, its strongest points are easy to implement and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Attentive is rated 4.6/5 by our editors, above the 4.2/5 average across the 101 SMS Marketing tools we track. Pricing starts at Contact for pricing on a custom model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Attentive isn't quite the right fit, these are the other SMS Marketing tools we rate highest:
Virgin Mobile UAE (rated 4.5/5) — UAE business mobile plans with SMS marketing and data bundles for teams Priced from From AED 162/month, versus Contact for pricing for Attentive. Rated slightly lower than Attentive by our editors.
SMSBump (Yotpo) (rated 4.5/5) — SMSBump (now part of Yotpo) is the leading Shopify SMS marketing app with seamless integration, revenue tracking, and compliance built in. Priced from From $25/month, versus Contact for pricing for Attentive. Rated slightly lower than Attentive by our editors.
TextMagic (rated 4.4/5) — TextMagic is a straightforward business SMS service with pay-as-you-go pricing, two-way SMS, and integrations for any business. Priced from From $0.049/text, versus Contact for pricing for Attentive. Rated slightly lower than Attentive by our editors.
HubSpot SMS (rated 4.2/5) — SMS marketing in HubSpot Priced from From $800/month, versus Contact for pricing for Attentive. Rated slightly lower than Attentive by our editors.
NotifyVisitors SMS (rated 4.2/5) — SMS in omnichannel platform Priced from Free / $49/month, versus Contact for pricing for Attentive. Rated slightly lower than Attentive by our editors.
Freshdesk SMS (rated 4.2/5) — SMS in Freshdesk support Priced from From $15/agent/month, versus Contact for pricing for Attentive. Rated slightly lower than Attentive by our editors.
Solutions Infini (rated 4.2/5) — SMS and messaging platform Priced from Custom, versus Contact for pricing for Attentive. Rated slightly lower than Attentive by our editors.
Airship SMS (rated 4.2/5) — Mobile SMS engagement Priced from Custom, versus Contact for pricing for Attentive. Rated slightly lower than Attentive by our editors.
Kaleyra SMS (rated 4.2/5) — Cloud communications API Priced from Custom, versus Contact for pricing for Attentive. Rated slightly lower than Attentive by our editors.
Heymarket (rated 4.2/5) — SMS for business teams Priced from From $28/user/month, versus Contact for pricing for Attentive. Rated slightly lower than Attentive by our editors.
Does Attentive offer a free tier?
Attentive does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.
How much does Attentive cost?
Plans start at Contact for pricing on a custom pricing model.
What are Attentive's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Attentive?
Reviewers most often point to: Easy to implement; Strong analytics; Excellent support.
What are the downsides of Attentive?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good Attentive alternative?
For most buyers we'd point first to Virgin Mobile UAE — see the full comparison above for how it stacks up on price and features.
Attentive is worth considering if you're evaluating SMS Marketing tools as a smb buyer. It's one of the higher-rated options we track in this category, so it's a reasonable starting point for a shortlist.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
