Website health platform Lumar is generally best suited to smb teams and buyers. Lumar is founded in 2015 and headquartered in Global.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Lumar is one of 87 SEO Tools tools we track and compare on this site. Our editors currently rate it 4.4 out of 5, versus a 4.4/5 average across the category. On balance, its strongest points are easy to use and strong support, while the main trade-off buyers report is higher tiers cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Lumar is rated 4.4/5 by our editors, above the 4.4/5 average across the 87 SEO Tools tools we track. Pricing starts at Custom on a custom model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Lumar isn't quite the right fit, these are the other SEO Tools tools we rate highest:
Screaming Frog SEO Spider (rated 4.8/5) — Screaming Frog SEO Spider is a desktop website crawler used by SEO professionals worldwide for technical site audits, finding broken links, duplicate content, and crawl errors. Priced from £259/year, versus Custom for Lumar. Rated slightly higher than Lumar by our editors.
Sitebulb (rated 4.8/5) — Sitebulb produces stunning visual technical SEO audits for consultants. Priced from From $15/month, versus Custom for Lumar. Rated slightly higher than Lumar by our editors.
Rank Math (rated 4.7/5) — Rank Math is the most feature-rich WordPress SEO plugin with built-in rank tracking. Priced from Free / $79/year, versus Custom for Lumar. Rated slightly higher than Lumar by our editors.
Rank Math (rated 4.7/5) — Rank Math is a powerful WordPress SEO plugin with built-in keyword tracking, schema markup, redirections, 404 monitoring, and Google Search Console integration. Priced from Free / $69/year Pro, versus Custom for Lumar. Rated slightly higher than Lumar by our editors.
Ahrefs (rated 4.7/5) — Ahrefs is renowned for having the most accurate backlink index on the web. Offers site explorer, keywords explorer, content explorer, site audit, and rank tracker. Priced from $129/month, versus Custom for Lumar. Rated slightly higher than Lumar by our editors.
Ahrefs Webmaster Tools (rated 4.7/5) — Ahrefs Webmaster Tools provides free backlink and audit data for verified sites. Priced from Free, versus Custom for Lumar. Rated slightly higher than Lumar by our editors.
AccuRanker (rated 4.7/5) — AccuRanker delivers the fastest rank tracking with on-demand refresh and Share of Voice. Priced from From $129/month, versus Custom for Lumar. Rated slightly higher than Lumar by our editors.
AccuRanker (rated 4.7/5) — AccuRanker is a dedicated rank tracking tool known for its speed and accuracy. Tracks keywords daily across desktop and mobile for any location. Priced from $129/month, versus Custom for Lumar. Rated slightly higher than Lumar by our editors.
KWFinder (rated 4.6/5) — KWFinder finds long-tail keywords with low difficulty by Mangools. Priced from From $29.90/month, versus Custom for Lumar. Rated slightly higher than Lumar by our editors.
All in One SEO (rated 4.6/5) — All in One SEO is the original WordPress SEO plugin with smart sitemaps and schema. Priced from Free / $49.60/year, versus Custom for Lumar. Rated slightly higher than Lumar by our editors.
Does Lumar offer a free tier?
Lumar does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.
How much does Lumar cost?
Plans start at Custom on a custom pricing model.
What are Lumar's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Lumar?
Reviewers most often point to: Easy to use; Strong support; Proven results.
What are the downsides of Lumar?
The most commonly cited drawbacks are: Higher tiers cost more; Learning curve.
What's a good Lumar alternative?
For most buyers we'd point first to Screaming Frog SEO Spider — see the full comparison above for how it stacks up on price and features.
Lumar is worth considering if you're evaluating SEO Tools tools as a smb buyer. It's one of the higher-rated options we track in this category, so it's a reasonable starting point for a shortlist.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
