Nosto provides ecommerce personalisation for modern businesses. Nosto is generally best suited to smb teams and buyers. Nosto is founded in 2015 and headquartered in Global.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Nosto is one of 97 Personalisation tools we track and compare on this site. Our editors currently rate it 4.4 out of 5, versus a 4.4/5 average across the category. On balance, its strongest points are easy to integrate and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Nosto is rated 4.4/5 by our editors, above the 4.4/5 average across the 97 Personalisation tools we track. Pricing starts at Custom on a custom model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Nosto isn't quite the right fit, these are the other Personalisation tools we rate highest:
Dynamic Yield (rated 4.4/5) — Dynamic Yield provides ai personalisation and testing for modern businesses. Priced from Custom, versus Custom for Nosto. Rated the same as Nosto by our editors.
Barilliance (rated 4.3/5) — Barilliance provides ecommerce personalisation for modern businesses. Priced from Custom, versus Custom for Nosto. Rated slightly lower than Nosto by our editors.
Monetate (rated 4.2/5) — Monetate provides personalisation testing for modern businesses. Priced from Custom, versus Custom for Nosto. Rated slightly lower than Nosto by our editors.
Findify (rated 4.4/5) — Findify provides ai personalised search for modern businesses. Priced from Custom, versus Custom for Nosto. Rated the same as Nosto by our editors.
Klevu (rated 4.4/5) — Klevu provides smart search personalisation for modern businesses. Priced from Custom, versus Custom for Nosto. Rated the same as Nosto by our editors.
Unbxd (rated 4.3/5) — Unbxd provides ai product discovery for modern businesses. Priced from Custom, versus Custom for Nosto. Rated slightly lower than Nosto by our editors.
Searchspring (rated 4.5/5) — Searchspring provides personalised ecommerce search for modern businesses. Priced from Custom, versus Custom for Nosto. Rated slightly higher than Nosto by our editors.
Bloomreach (rated 4.4/5) — Bloomreach provides ai-driven personalisation for modern businesses. Priced from Custom, versus Custom for Nosto. Rated the same as Nosto by our editors.
Algolia Recommend (rated 4.5/5) — Algolia Recommend provides personalised recommendations for modern businesses. Priced from Custom, versus Custom for Nosto. Rated slightly higher than Nosto by our editors.
Klaviyo (rated 4.6/5) — Klaviyo provides personalised email and sms for modern businesses. Priced from $45/month, versus Custom for Nosto. Rated slightly higher than Nosto by our editors.
Does Nosto offer a free tier?
Nosto does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.
How much does Nosto cost?
Plans start at Custom on a custom pricing model.
What are Nosto's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Nosto?
Reviewers most often point to: Easy to integrate; Strong analytics; Excellent support.
What are the downsides of Nosto?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good Nosto alternative?
For most buyers we'd point first to Dynamic Yield — see the full comparison above for how it stacks up on price and features.
Nosto is worth considering if you're evaluating Personalisation tools as a smb buyer. It's one of the higher-rated options we track in this category, so it's a reasonable starting point for a shortlist.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
