Rakuten Merchant provides rakuten marketplace hub. Rakuten Merchant is generally best suited to smb teams and buyers. Rakuten Merchant is founded in 2015 and headquartered in Global.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Rakuten Merchant is one of 88 Marketplace Management tools we track and compare on this site. Our editors currently rate it 4.2 out of 5, versus a 4.3/5 average across the category. On balance, its strongest points are easy to integrate and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Rakuten Merchant is rated 4.2/5 by our editors, below the 4.3/5 average across the 88 Marketplace Management tools we track. Pricing starts at Custom on a custom model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Rakuten Merchant isn't quite the right fit, these are the other Marketplace Management tools we rate highest:
Linnworks (rated 4.5/5) — Linnworks provides multi-channel inventory management. Priced from Custom, versus Custom for Rakuten Merchant. Rated slightly higher than Rakuten Merchant by our editors.
ChannelAdvisor (rated 4.4/5) — ChannelAdvisor provides multi-channel ecommerce management. Priced from Custom, versus Custom for Rakuten Merchant. Rated slightly higher than Rakuten Merchant by our editors.
Sellbrite (rated 4.4/5) — Sellbrite provides multichannel listing and orders. Priced from $29/month, versus Custom for Rakuten Merchant. Rated slightly higher than Rakuten Merchant by our editors.
Feedonomics (rated 4.5/5) — Feedonomics provides product feed management. Priced from Custom, versus Custom for Rakuten Merchant. Rated slightly higher than Rakuten Merchant by our editors.
DataFeedWatch (rated 4.5/5) — DataFeedWatch provides feed optimisation for marketplaces. Priced from $59/month, versus Custom for Rakuten Merchant. Rated slightly higher than Rakuten Merchant by our editors.
Channable (rated 4.5/5) — Channable provides feed and ppc management. Priced from €29/month, versus Custom for Rakuten Merchant. Rated slightly higher than Rakuten Merchant by our editors.
GoDataFeed (rated 4.3/5) — GoDataFeed provides product feed management. Priced from $49/month, versus Custom for Rakuten Merchant. Rated slightly higher than Rakuten Merchant by our editors.
Skubana (rated 4.4/5) — Skubana provides multi-channel operations. Priced from Custom, versus Custom for Rakuten Merchant. Rated slightly higher than Rakuten Merchant by our editors.
Zentail (rated 4.4/5) — Zentail provides multichannel commerce platform. Priced from Custom, versus Custom for Rakuten Merchant. Rated slightly higher than Rakuten Merchant by our editors.
Listing Mirror (rated 4.3/5) — Listing Mirror provides multichannel listing management. Priced from $69/month, versus Custom for Rakuten Merchant. Rated slightly higher than Rakuten Merchant by our editors.
Does Rakuten Merchant offer a free tier?
Rakuten Merchant does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.
How much does Rakuten Merchant cost?
Plans start at Custom on a custom pricing model.
What are Rakuten Merchant's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Rakuten Merchant?
Reviewers most often point to: Easy to integrate; Strong analytics; Excellent support.
What are the downsides of Rakuten Merchant?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good Rakuten Merchant alternative?
For most buyers we'd point first to Linnworks — see the full comparison above for how it stacks up on price and features.
Rakuten Merchant is worth considering if you're evaluating Marketplace Management tools as a smb buyer. It rates below the category average in our tracking, so we'd suggest comparing it directly against the alternatives above before committing.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
