ClickFunnels is the most popular sales funnel builder — creating landing pages, upsells, order bumps, and follow-up sequences all in one platform. ClickFunnels is generally best suited to smb teams and buyers. ClickFunnels is founded in 2015 and headquartered in Eagle, USA.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
ClickFunnels is one of 81 Landing Page & CRO tools we track and compare on this site. Our editors currently rate it 4.2 out of 5, versus a 4.2/5 average across the category. On balance, its strongest points are easy to implement and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
ClickFunnels is rated 4.2/5 by our editors, below the 4.2/5 average across the 81 Landing Page & CRO tools we track. Pricing starts at From $147/month on a subscription model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If ClickFunnels isn't quite the right fit, these are the other Landing Page & CRO tools we rate highest:
Swipe Pages (rated 4.7/5) — Swipe Pages specialises in AMP (Accelerated Mobile Pages) landing pages optimised for mobile PPC — loading in under 1 second. Priced from From $39/month, versus From $147/month for ClickFunnels. Rated slightly higher than ClickFunnels by our editors.
Systeme.io (rated 4.7/5) — Systeme.io is a free ClickFunnels alternative offering funnels, email marketing, courses, and affiliate management — with a generous free plan. Priced from Free / $27/month, versus From $147/month for ClickFunnels. Rated slightly higher than ClickFunnels by our editors.
Wisepops (rated 4.6/5) — Wisepops is an intelligent popup tool for e-commerce with 40+ targeting rules, A/B testing, and deep Shopify integration. Priced from Free / $41/month, versus From $147/month for ClickFunnels. Rated slightly higher than ClickFunnels by our editors.
Survicate (rated 4.6/5) — Survicate collects in-product surveys, NPS, and website feedback to help teams understand what customers think and why they leave. Priced from Free / $99/month, versus From $147/month for ClickFunnels. Rated slightly higher than ClickFunnels by our editors.
Convert Experiences (rated 4.6/5) — Convert Experiences is a GDPR-compliant A/B testing platform with no data sampling, unlimited experiments, and strong privacy controls. Priced from From $99/month, versus From $147/month for ClickFunnels. Rated slightly higher than ClickFunnels by our editors.
FullStory (rated 4.5/5) — FullStory provides session replay, heatmaps, and DX analytics helping teams understand and improve digital experiences at enterprise scale. Priced from Free / Custom, versus From $147/month for ClickFunnels. Rated slightly higher than ClickFunnels by our editors.
Typeform (rated 4.5/5) — Typeform creates beautifully designed conversational forms and surveys that get dramatically higher completion rates than standard forms. Priced from Free / $25/month, versus From $147/month for ClickFunnels. Rated slightly higher than ClickFunnels by our editors.
Lucky Orange (rated 4.5/5) — Lucky Orange provides heatmaps, session recordings, live chat, and conversion funnels at a more affordable price than Hotjar. Priced from Free / $18/month, versus From $147/month for ClickFunnels. Rated slightly higher than ClickFunnels by our editors.
Thrive Suite (rated 4.4/5) — Thrive Suite is a bundle of WordPress conversion optimisation plugins including Thrive Architect, Leads, Quiz Builder, and Ultimatum. Priced from From $99/quarter, versus From $147/month for ClickFunnels. Rated slightly higher than ClickFunnels by our editors.
VWO (Visual Website Optimizer) (rated 4.4/5) — VWO is a comprehensive CRO platform including A/B testing, heatmaps, session recordings, and visitor surveys. Priced from Free / $199/month, versus From $147/month for ClickFunnels. Rated slightly higher than ClickFunnels by our editors.
Does ClickFunnels offer a free tier?
ClickFunnels does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.
How much does ClickFunnels cost?
Plans start at From $147/month on a subscription pricing model.
What are ClickFunnels's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about ClickFunnels?
Reviewers most often point to: Easy to implement; Strong analytics; Excellent support.
What are the downsides of ClickFunnels?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good ClickFunnels alternative?
For most buyers we'd point first to Swipe Pages — see the full comparison above for how it stacks up on price and features.
ClickFunnels is worth considering if you're evaluating Landing Page & CRO tools as a smb buyer. It rates below the category average in our tracking, so we'd suggest comparing it directly against the alternatives above before committing.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
