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Webiny

★★★★☆ (4.3) Last updated 2026-01

Webiny provides serverless headless cms. Webiny is generally best suited to smb teams and buyers. Webiny is founded in 2015 and headquartered in Global.

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Key features

  • API Access
  • Analytics
  • Automation
  • Integrations
  • Mobile App
  • Reporting

Pricing: $0/free (freemium)

HQ: Global · Founded: 2015

Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google

Support: Email|Live Chat|Documentation

Pros

  • Easy to integrate
  • Strong analytics
  • Excellent support

Cons

  • Premium features cost more
  • Setup time required

Overview

Webiny is one of 91 Headless CMS tools we track and compare on this site. Our editors currently rate it 4.3 out of 5, versus a 4.4/5 average across the category. On balance, its strongest points are easy to integrate and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.

How Webiny compares in Headless CMS

Webiny is rated 4.3/5 by our editors, below the 4.4/5 average across the 91 Headless CMS tools we track. Pricing starts at $0/free on a freemium model, and a free tier is available. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.

Alternatives to Webiny worth a look

If Webiny isn't quite the right fit, these are the other Headless CMS tools we rate highest:

Contentful (rated 4.5/5) — Contentful provides api-first headless cms. Priced from $0/free, versus $0/free for Webiny. Rated slightly higher than Webiny by our editors.

Sanity (rated 4.6/5) — Sanity provides real-time headless content. Priced from $0/free, versus $0/free for Webiny. Rated slightly higher than Webiny by our editors.

Storyblok (rated 4.6/5) — Storyblok provides visual headless cms. Priced from $0/free, versus $0/free for Webiny. Rated slightly higher than Webiny by our editors.

Strapi (rated 4.5/5) — Strapi provides open source headless cms. Priced from $0/free, versus $0/free for Webiny. Rated slightly higher than Webiny by our editors.

Prismic (rated 4.4/5) — Prismic provides headless cms for marketing. Priced from $0/free, versus $0/free for Webiny. Rated slightly higher than Webiny by our editors.

Dato CMS (rated 4.5/5) — Dato CMS provides headless cms for developers. Priced from $0/free, versus $0/free for Webiny. Rated slightly higher than Webiny by our editors.

Hygraph (rated 4.4/5) — Hygraph provides federated content platform. Priced from $0/free, versus $0/free for Webiny. Rated slightly higher than Webiny by our editors.

Directus (rated 4.4/5) — Directus provides open source headless cms. Priced from $0/free, versus $0/free for Webiny. Rated slightly higher than Webiny by our editors.

Ghost (rated 4.5/5) — Ghost provides headless cms for publishers. Priced from $9/month, versus $0/free for Webiny. Rated slightly higher than Webiny by our editors.

Butter CMS (rated 4.4/5) — Butter CMS provides headless cms api. Priced from $99/month, versus $0/free for Webiny. Rated slightly higher than Webiny by our editors.

See the full Webiny alternatives comparison →

Frequently asked questions

Does Webiny offer a free tier?
Webiny offers a free tier alongside its paid plans. A free trial is available if you want to test it before committing.

How much does Webiny cost?
Plans start at $0/free on a freemium pricing model.

What are Webiny's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.

What do people like about Webiny?
Reviewers most often point to: Easy to integrate; Strong analytics; Excellent support.

What are the downsides of Webiny?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.

What's a good Webiny alternative?
For most buyers we'd point first to Contentful — see the full comparison above for how it stacks up on price and features.

Our verdict

Webiny is worth considering if you're evaluating Headless CMS tools as a smb buyer. It rates below the category average in our tracking, so we'd suggest comparing it directly against the alternatives above before committing.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.

If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.

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