ActiveCampaign combines email marketing, marketing automation, and CRM in one platform. Known for the most powerful automation builder in the market. ActiveCampaign is generally best suited to smb teams and buyers. ActiveCampaign is founded in 2015 and headquartered in Chicago, USA.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
ActiveCampaign is one of 87 Email Marketing tools we track and compare on this site. Our editors currently rate it 4.6 out of 5, versus a 4.3/5 average across the category. On balance, its strongest points are easy to implement and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
ActiveCampaign is rated 4.6/5 by our editors, above the 4.3/5 average across the 87 Email Marketing tools we track. Pricing starts at $29/month on a subscription model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If ActiveCampaign isn't quite the right fit, these are the other Email Marketing tools we rate highest:
GetResponse (rated 4.2/5) — GetResponse offers email marketing, automation, webinars, landing pages, and a website builder — making it one of the most feature-complete email platforms. Priced from Free / $19/month, versus $29/month for ActiveCampaign. Rated slightly lower than ActiveCampaign by our editors.
Beehiiv (rated 4.7/5) — Beehiiv is a newsletter-first platform built by the team behind Morning Brew. Offers newsletter publishing, monetisation, referral programs, and audience analytics. Priced from Free / $39/month, versus $29/month for ActiveCampaign. Rated slightly higher than ActiveCampaign by our editors.
Klaviyo (rated 4.6/5) — Klaviyo is the leading email and SMS platform for e-commerce businesses. Deep Shopify integration, predictive analytics, and revenue-attributed reporting. Priced from Free / $45/month, versus $29/month for ActiveCampaign. Rated the same as ActiveCampaign by our editors.
MailerLite (rated 4.6/5) — MailerLite focuses on simplicity and design quality. Offers email marketing, automation, landing pages, and a website builder with an excellent free tier. Priced from Free / $9/month, versus $29/month for ActiveCampaign. Rated the same as ActiveCampaign by our editors.
Flodesk (rated 4.6/5) — Flodesk is loved for its stunning email templates and flat-rate pricing — one price regardless of list size. Built for visual brands and creative entrepreneurs. Priced from $38/month, versus $29/month for ActiveCampaign. Rated the same as ActiveCampaign by our editors.
ConvertKit (Kit) (rated 4.5/5) — ConvertKit (rebranded as Kit) is built specifically for creators — bloggers, podcasters, YouTubers. Simple automation, subscriber tagging, and a generous free plan. Priced from Free / $29/month, versus $29/month for ActiveCampaign. Rated slightly lower than ActiveCampaign by our editors.
Moosend (rated 4.5/5) — Moosend offers email marketing and automation with a strong focus on affordability. Includes landing pages, subscription forms, and detailed reporting. Priced from Free / $9/month, versus $29/month for ActiveCampaign. Rated slightly lower than ActiveCampaign by our editors.
Drip (rated 4.4/5) — Drip is an e-commerce focused email marketing platform with powerful segmentation, personalisation, and revenue attribution for online stores. Priced from $39/month, versus $29/month for ActiveCampaign. Rated slightly lower than ActiveCampaign by our editors.
Brevo (formerly Sendinblue) (rated 4.3/5) — Brevo (formerly Sendinblue) offers email marketing, transactional email, SMS, WhatsApp campaigns, and a CRM — with pricing based on emails sent, not contacts stored. Priced from Free / $25/month, versus $29/month for ActiveCampaign. Rated slightly lower than ActiveCampaign by our editors.
Mailshake (rated 4.2/5) — Mailshake automates cold email outreach for sales teams. Priced from From $58/month, versus $29/month for ActiveCampaign. Rated slightly lower than ActiveCampaign by our editors.
Does ActiveCampaign offer a free tier?
ActiveCampaign does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.
How much does ActiveCampaign cost?
Plans start at $29/month on a subscription pricing model.
What are ActiveCampaign's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about ActiveCampaign?
Reviewers most often point to: Easy to implement; Strong analytics; Excellent support.
What are the downsides of ActiveCampaign?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good ActiveCampaign alternative?
For most buyers we'd point first to GetResponse — see the full comparison above for how it stacks up on price and features.
ActiveCampaign is worth considering if you're evaluating Email Marketing tools as a smb buyer. It's one of the higher-rated options we track in this category, so it's a reasonable starting point for a shortlist.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
