Wati provides whatsapp platform. Wati is generally best suited to smb teams and buyers. Wati is founded in 2015 and headquartered in Global.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Wati is one of 91 Conversational Marketing tools we track and compare on this site. Our editors currently rate it 4.4 out of 5, versus a 4.4/5 average across the category. On balance, its strongest points are easy integration and strong support, while the main trade-off buyers report is higher tiers cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Wati is rated 4.4/5 by our editors, above the 4.4/5 average across the 91 Conversational Marketing tools we track. Pricing starts at $49/month on a subscription model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Wati isn't quite the right fit, these are the other Conversational Marketing tools we rate highest:
Intercom (rated 4.5/5) — Intercom provides conversational customer platform. Priced from $74/month, versus $49/month for Wati. Rated slightly higher than Wati by our editors.
Drift (rated 4.4/5) — Drift provides conversational marketing. Priced from Custom, versus $49/month for Wati. Rated the same as Wati by our editors.
Qualified (rated 4.6/5) — Qualified provides pipeline cloud salesforce. Priced from Custom, versus $49/month for Wati. Rated slightly higher than Wati by our editors.
Tidio (rated 4.5/5) — Tidio provides live chat and chatbot. Priced from $0/free, versus $49/month for Wati. Rated slightly higher than Wati by our editors.
Freshchat (rated 4.4/5) — Freshchat provides modern messaging. Priced from $0/free, versus $49/month for Wati. Rated the same as Wati by our editors.
LiveChat (rated 4.5/5) — LiveChat provides customer service chat. Priced from $20/month, versus $49/month for Wati. Rated slightly higher than Wati by our editors.
Zendesk Chat (rated 4.4/5) — Zendesk Chat provides live chat support. Priced from $19/month, versus $49/month for Wati. Rated the same as Wati by our editors.
HubSpot Chat (rated 4.5/5) — HubSpot Chat provides crm live chat. Priced from $0/free, versus $49/month for Wati. Rated slightly higher than Wati by our editors.
Olark (rated 4.3/5) — Olark provides simple live chat. Priced from $29/month, versus $49/month for Wati. Rated slightly lower than Wati by our editors.
Chatra (rated 4.4/5) — Chatra provides live chat ecommerce. Priced from $0/free, versus $49/month for Wati. Rated the same as Wati by our editors.
Does Wati offer a free tier?
Wati does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.
How much does Wati cost?
Plans start at $49/month on a subscription pricing model.
What are Wati's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Wati?
Reviewers most often point to: Easy integration; Strong support; Proven results.
What are the downsides of Wati?
The most commonly cited drawbacks are: Higher tiers cost more; Setup time.
What's a good Wati alternative?
For most buyers we'd point first to Intercom — see the full comparison above for how it stacks up on price and features.
Wati is worth considering if you're evaluating Conversational Marketing tools as a smb buyer. It's one of the higher-rated options we track in this category, so it's a reasonable starting point for a shortlist.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
