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Braintree

★★★★☆ (4.4) Last updated 2026-01

Braintree provides flexible checkout payments for businesses worldwide. Braintree is generally best suited to smb teams and buyers. Braintree is founded in 2015 and headquartered in Global.

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Key features

  • API Access
  • Analytics
  • Automation
  • Integrations
  • Mobile App
  • Reporting

Pricing: Custom (custom)

HQ: Global · Founded: 2015

Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google

Support: Email|Live Chat|Documentation

Pros

  • Easy to integrate
  • Strong analytics
  • Excellent support

Cons

  • Premium features cost more
  • Setup time required

Overview

Braintree is one of 96 Checkout Optimisation tools we track and compare on this site. Our editors currently rate it 4.4 out of 5, versus a 4.4/5 average across the category. On balance, its strongest points are easy to integrate and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.

How Braintree compares in Checkout Optimisation

Braintree is rated 4.4/5 by our editors, above the 4.4/5 average across the 96 Checkout Optimisation tools we track. Pricing starts at Custom on a custom model, with a free trial available to test it first. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.

Alternatives to Braintree worth a look

If Braintree isn't quite the right fit, these are the other Checkout Optimisation tools we rate highest:

Bolt (rated 4.5/5) — Bolt provides one-click checkout for businesses worldwide. Priced from Custom, versus Custom for Braintree. Rated slightly higher than Braintree by our editors.

Shop Pay (rated 4.6/5) — Shop Pay provides shopify accelerated checkout for businesses worldwide. Priced from $0/free, versus Custom for Braintree. Rated slightly higher than Braintree by our editors.

Stripe Checkout (rated 4.7/5) — Stripe Checkout provides developer-first checkout for businesses worldwide. Priced from 1.4%+20p, versus Custom for Braintree. Rated slightly higher than Braintree by our editors.

Bold Commerce (rated 4.4/5) — Bold Commerce provides headless checkout solutions for businesses worldwide. Priced from Custom, versus Custom for Braintree. Rated the same as Braintree by our editors.

Rokt (rated 4.3/5) — Rokt provides checkout monetisation for businesses worldwide. Priced from Custom, versus Custom for Braintree. Rated slightly lower than Braintree by our editors.

CartHook (rated 4.4/5) — CartHook provides post-purchase upsell funnels for businesses worldwide. Priced from $50/month, versus Custom for Braintree. Rated the same as Braintree by our editors.

ReConvert (rated 4.6/5) — ReConvert provides checkout upsells shopify for businesses worldwide. Priced from $4/month, versus Custom for Braintree. Rated slightly higher than Braintree by our editors.

AfterSell (rated 4.5/5) — AfterSell provides post-purchase upsell for businesses worldwide. Priced from $34/month, versus Custom for Braintree. Rated slightly higher than Braintree by our editors.

Honeycomb Upsell (rated 4.4/5) — Honeycomb Upsell provides upsell funnels shopify for businesses worldwide. Priced from $49/month, versus Custom for Braintree. Rated the same as Braintree by our editors.

Zipify Pages (rated 4.4/5) — Zipify Pages provides shopify checkout funnels for businesses worldwide. Priced from $67/month, versus Custom for Braintree. Rated the same as Braintree by our editors.

See the full Braintree alternatives comparison →

Frequently asked questions

Does Braintree offer a free tier?
Braintree does not currently offer a permanent free tier. A free trial is available if you want to test it before committing.

How much does Braintree cost?
Plans start at Custom on a custom pricing model.

What are Braintree's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.

What do people like about Braintree?
Reviewers most often point to: Easy to integrate; Strong analytics; Excellent support.

What are the downsides of Braintree?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.

What's a good Braintree alternative?
For most buyers we'd point first to Bolt — see the full comparison above for how it stacks up on price and features.

Our verdict

Braintree is worth considering if you're evaluating Checkout Optimisation tools as a smb buyer. It's one of the higher-rated options we track in this category, so it's a reasonable starting point for a shortlist.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.

If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.

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