Awin is Europe's largest affiliate network with 25,000+ advertisers across 182 countries. Strong in UK, Germany, France, and Scandinavia. Awin is generally best suited to smb teams and buyers. Awin is founded in 2015 and headquartered in Berlin, Germany.
Integrations: Zapier|Salesforce|HubSpot|Slack|Shopify|Google
Support: Email|Live Chat|Documentation
Awin is one of 90 Affiliate Networks tools we track and compare on this site. Our editors currently rate it 4.1 out of 5, versus a 4.2/5 average across the category. On balance, its strongest points are easy to implement and strong analytics, while the main trade-off buyers report is premium features cost more. Its feature set centers on API Access, Analytics, Automation, among others.
Awin is rated 4.1/5 by our editors, below the 4.2/5 average across the 90 Affiliate Networks tools we track. Pricing starts at Free (% of commission) on a freemium model, and a free tier is available. It integrates with tools including Zapier|Salesforce|HubSpot|Slack|Shopify|Google. Support is offered via Email|Live Chat|Documentation.
If Awin isn't quite the right fit, these are the other Affiliate Networks tools we rate highest:
Impact.com (rated 4.5/5) — Impact.com is the leading modern affiliate and partnership management platform used by major brands including Airbnb, Uber, and Shopify. Priced from Free / Custom, versus Free (% of commission) for Awin. Rated slightly higher than Awin by our editors.
PartnerStack (rated 4.5/5) — PartnerStack is built specifically for B2B SaaS affiliate programs. Home to recurring commissions from software companies like Unbounce, Moosend, and Close CRM. Priced from Free to join, versus Free (% of commission) for Awin. Rated slightly higher than Awin by our editors.
VigLink (Sovrn) (rated 4.2/5) — VigLink automatically converts links into affiliate revenue. Priced from Free, versus Free (% of commission) for Awin. Rated slightly higher than Awin by our editors.
Impact 360 (rated 4.2/5) — Impact 360 provides marketing attribution and partner analytics. Priced from Custom, versus Free (% of commission) for Awin. Rated slightly higher than Awin by our editors.
JVZoo (rated 4.2/5) — JVZoo is for software and internet marketing product affiliates. Priced from Free, versus Free (% of commission) for Awin. Rated slightly higher than Awin by our editors.
Social Snowball (rated 4.2/5) — Social Snowball automates affiliate programs from customer purchases. Priced from From $99/month, versus Free (% of commission) for Awin. Rated slightly higher than Awin by our editors.
Admitad (rated 4.2/5) — Admitad operates in 50+ countries with 1,700+ advertisers. Priced from Free, versus Free (% of commission) for Awin. Rated slightly higher than Awin by our editors.
Adtraction (rated 4.2/5) — Adtraction is a Scandinavian affiliate network focused on quality. Priced from Free, versus Free (% of commission) for Awin. Rated slightly higher than Awin by our editors.
Viral Loops (rated 4.2/5) — Viral Loops creates viral referral campaigns inspired by Dropbox and Airbnb. Priced from From $35/month, versus Free (% of commission) for Awin. Rated slightly higher than Awin by our editors.
Affiliate Future (rated 4.2/5) — Affiliate Future is a UK affiliate network with finance programs. Priced from Free, versus Free (% of commission) for Awin. Rated slightly higher than Awin by our editors.
Does Awin offer a free tier?
Awin offers a free tier alongside its paid plans. A free trial is available if you want to test it before committing.
How much does Awin cost?
Plans start at Free (% of commission) on a freemium pricing model.
What are Awin's standout features?
The features our editors flag most: API Access, Analytics, Automation, Integrations.
What do people like about Awin?
Reviewers most often point to: Easy to implement; Strong analytics; Excellent support.
What are the downsides of Awin?
The most commonly cited drawbacks are: Premium features cost more; Setup time required.
What's a good Awin alternative?
For most buyers we'd point first to Impact.com — see the full comparison above for how it stacks up on price and features.
Awin is worth considering if you're evaluating Affiliate Networks tools as a smb buyer. It rates below the category average in our tracking, so we'd suggest comparing it directly against the alternatives above before committing.Read the pros and cons above, and check the alternatives if you want a wider comparison before deciding.
If you're comparing more than one option in this space, it helps to write down the two or three requirements that actually matter for your team before you start reading reviews, since pricing pages and marketing copy tend to make every tool sound like the right fit on paper. Ask each vendor directly about contract length, cancellation terms, and what happens to your data if you switch providers later, and weigh that alongside the feature comparison above rather than the headline price alone. It's also worth checking recent user discussions on forums or review sites for anything that's changed since a vendor last updated their own marketing pages, since pricing, limits, and supported integrations can shift between major updates. A short trial period, where one is offered, is usually the fastest way to confirm a tool actually fits your workflow before you commit to a longer contract. It's also fine to start with whichever tool has the best free trial or lowest-commitment plan, use it for real work for a week or two, and only then decide whether to negotiate a longer contract — that's usually a better test than anything a comparison page, including this one, can tell you in advance.
