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📘 How to Choose Social Media Tools

A quick buyer's guide before you compare options.

← all Social Media Tools tools Top 10 ranking → Best picks →

We compare 89 social media tools tools on this site, averaging 4.2/5 across the ones we've rated. 29 of them offer a free tier, and 89 offer a free trial, so you can test before committing. Metricool is our top-rated pick right now, rated 4.6/5 — see the full Top 10 ranking below for how the rest compare on price, features and support.

What to look for

Our top picks

Metricool ★★★★★
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Later ★★★★☆
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Buffer ★★★★☆
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Sprout Social ★★★★☆
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Coverr ★★★★☆
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FAQ

What's the best social media tools tool?

Metricool is our top-rated social media tools pick based on rating and editor review. Check the Top 10 Social Media Tools ranking for how it compares against the other 88 tools we track in this category on price and features.

Is there a free social media tools tool?

Yes — 29 of the 89 social media tools tools we compare offer a free tier, and 89 offer a free trial.

How much does social media tools software cost?

Pricing varies by vendor and is usually quote-based or tiered by usage — see each tool's listing for current pricing.

How do I choose between social media tools tools?

Start with your must-have features and budget, shortlist 2-3 tools from the Top 10 ranking, and use free trials where available before committing to an annual plan.

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