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We compare 82 email marketing tools on this site, averaging 4.3/5 across the ones we've rated. 26 of them offer a free tier, and 82 offer a free trial, so you can test before committing. Beehiiv is our top-rated pick right now, rated 4.7/5 — see the full Top 10 ranking below for how the rest compare on price, features and support.
What to look for
Pricing that fits your size — check whether Email Marketing tools price per user, per feature tier, or flat-rate, and whether that scales the way your team will.
The features you'll actually use — a longer feature list isn't better if it's padding; match it against your actual workflow.
Free tier or trial — 26 of the 87 tools we track offer a free tier before you commit to a paid plan.
Support & onboarding — live chat and migration help matter more once you're mid-setup than they seem to upfront.
Integrations — confirm it connects to the other tools already in your stack before you buy, not after.
Beehiiv is our top-rated email marketing pick based on rating and editor review. Check the Top 10 Email Marketing ranking for how it compares against the other 81 tools we track in this category on price and features.
Is there a free email marketing tool?
Yes — 26 of the 82 email marketing tools we compare offer a free tier, and 82 offer a free trial.
How much does email marketing software cost?
Pricing varies by vendor and is usually quote-based or tiered by usage — see each tool's listing for current pricing.
How do I choose between email marketing tools?
Start with your must-have features and budget, shortlist 2-3 tools from the Top 10 ranking, and use free trials where available before committing to an annual plan.
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