Klaviyo vs Mailchimp. Which for e-commerce? SMS, segmentation, pricing comparison.
Klaviyo built for e-commerce. Mailchimp is general-purpose.
| Market | Klaviyo | Mailchimp |
|---|
Klaviyo: $20-$1,250/month
Mailchimp: $0-$400/month
Klaviyo for serious e-commerce. Mailchimp for small stores.