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Google Analytics 4

★★★★☆ (4.2)

Google Analytics 4 (GA4) is the latest version of Google's free analytics platform. Uses event-based tracking and includes machine learning insights.

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Key features

API Access
Analytics
Automation
Integrations
Mobile App
Reporting

Pricing: Free (freemium)

HQ: Mountain View, USA · Founded: 2015

Pros

Easy to implement
Strong analytics
Excellent support

Cons

Premium features cost more
Setup time required

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